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Marketing Day: Video Viewing Stats From Nielsen, Twitter’s Buy Button & The Future Of Modern Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nobody Puts Search Marketing In A Corner Before I started producing search conferences fifteen years ago, search marketing — like Baby in Dirty Dancing — was shoved into a corner. That […]

Amy Gesenhues on September 8, 2014 at 5:00 pm

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Nobody Puts Search Marketing In A Corner
Before I started producing search conferences fifteen years ago, search marketing — like Baby in Dirty Dancing — was shoved into a corner. That still happens with some shows, but I’m glad — proud — thrilled — it doesn’t with ours. Case in point: the annual tradition of Advertising Week gets going in New York City at […]
We’re Watching More Video Online, But Nowhere Near As Much As We Watch TV [Nielsen]
There’s no questioning the rise in online video viewing, but U.S. adults are still watching a lot more video on their television sets than anywhere else. Nielsen’s Q2 2014 Cross-Platform Report reports that U.S. adults are averaging about 4.5 hours of live TV watching per day, while digital video viewing ranges from 19-35 minutes per […]
Twitter Introduces Buy Button To Enable In-Tweet Transactions
Twitter took the wraps off its long awaited e-commerce plans today, announcing a test of a Buy button that will enable users to make purchases from within tweets on their iOS and Android devices. The test is being pushed out to a small percentage of U.S. users, who will be seeing the button on tweets […]
Study: YouTube Shining Star Of Paid Social Campaigns, Earning 14% Conversion Rate
Video has stolen the social ad spotlight once again. According to a study released last week from AoL Platforms, YouTube out-performed all other social networks when analyzing paid social ad campaigns. AoL Platforms claimed YouTube was the most effective social platform for introducing new products, and generated a 14 percent conversion rate. Facebook trailed YouTube, […]
Size Matters: Larger iPhones Respond To Phablet Mania
Tomorrow is the Apple show and there will be several hardware announcements. Among them we’ll probably hear about two new iPhones: 4.7-inch and possibly 5.5-inch models that seek to satisfy the consumer appetite for larger and larger screen sizes. Driven in part by the Android size explosion, iPhone users have long hoped for bigger-screen handsets. (Hopefully tomorrow’s larger iPhones will […]
Growing Marketing Technologists & The Future Of Modern Marketing
How do you find that unicorn employee who is both marketing-savvy and technology-savvy — the marketing technologist? Contributor Travis Wright shares some insights and takeaways from August’s MarTech Conference.
Attraction To Action: How Marketers Can Capitalize On The Middle Funnel
Brands often focus resources on the top and bottom of the marketing funnel, but what about the middle?
Network with Your Marketing Peers at SMX East – Sept. 30 – Oct. 2 in NYC
We’ve already highlighted the exceptional content and highly qualified presenters at SMX East. But there’s another aspect of the show that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to connect with! Keep reading to learn more about the networking […]
Are You Messing Up Your Email Newsletter? How To Avoid Common Pitfalls
To keep newsletter subscribers engaged, make your readers feel involved every time you send an email. Contributor Daniel Faggella explains how.
Microsoft Redesigns MSN Portal For Multi-Platform Era
Microsoft has redesigned its portal site MSN to make it more cross-platform and ad friendly as well as more personalized. It’s a considerable improvement over the current site. Below is the new MSN preview followed by the existing design. As one can see even from the screens above the new MSN features a cleaner, more […]
Mark Zuckerberg Believes WhatsApp Can Reach 2-3 Billion Users
Will messaging be bigger than social media? That seems to be the message Facebook CEO Mark Zuckerberg sent today at an appearance in Mexico City. In remarks quoted by Bloomberg and the Wall Street Journal, Zuckerberg said that he believes WhatsApp, the mobile messaging service Facebook is in the process of acquiring for $19 billion, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

If The Metric Isn’t Money, You Cannot Measure ROI, www.socialmediaexplorer.com

Blogs & Blogging

27 Techniques How To Drive Traffic From Twitter On Your Blog, marketingkeytech.com
How to Develop a Persuasive Blog Design, blog.crazyegg.com

Business Issues

The Jack Ma Way, New York Times
MailOnline Hires New CMO in Push for U.S. Ad Dollars, www.adweek.com
Publicis Groupe Acquires Design Firm Turner Duckworth, adage.com

Content Marketing

5 Things to Consider When Creating a Content Calendar, www.searchenginepeople.com
6 Keys to Shifting an Enterprise to a Content Marketing Mindset, contentmarketinginstitute.com
Brand Storytelling: Turning Casual Fans into Passionate Followers, contentmarketinginstitute.com
How to Choose Images that will get Your Content Shared, performinsider.com
How to create content that will keep going viral for years, www.kjrocker.com
Learn Content Marketing Strategies From Bigger Brands, www.searchenginejournal.com
Red Bull vs GoPro: taking content marketing to the extreme, econsultancy.com
Six case studies that prove content marketing ROI isn’t fictional, econsultancy.com
The Ultimate Content Curation Glossary, heidicohen.com
Who Owns the Branded Content Relationship?, www.adweek.com

Copywriting, Design & Usability

Three Things I’ve Realized about UX While Riding My Bike to Work, uxmag.com
Are You Sabotaging Your Business Website?, www.dexmedia.com

Display & Contextual Advertising

9 Reasons You Should Be Using Display Advertising, www.stateofdigital.com
Premium Ads: Bigger Isn’t Necessarily Better, adage.com

Domaining

Dolly Parton to be .Country pioneer, domainnamewire.com
Is .London Killing The Value Of .Uk Domains?, www.thedomains.com
The Mayor Of New York Declares The 1st .NYC Websites Are Live, www.thedomains.com
What Companies Own Other Domain Names?, www.domaininvesting.com

E-Commerce

A startup uses selfies to help online shoppers find the right fit, www.internetretailer.com
Incentivizing your retailers to drive brand advocacy, econsultancy.com
What’s New in Global Ecommerce, www.searchlaboratory.com

Email Marketing

5 “Eureka!” moments in email marketing, myemma.com
How To Email A Facebook Group, That You Don’t Even Own, godofseo.ca
The Ultimate List Of Getting More Email Signups From Your Blog, www.passionblogger.com
What Email Campaign Elements are You Testing?, thedma.org

General Internet Marketing

First-Party Data Provides Important Advantage in Digital Marketing, www.dexmedia.com
Validating your marketing audience, www.christopherspenn.com
Why digital marketing and salespeople urgently need to get together, econsultancy.com

Internet Marketing Industry

MonkeyLearn is now in Open Beta, www.monkeylearn.com
IAB Releases ‘Digital Audio Ad Serving Template 1.0’ for Public Comment, IAB

Mobile/Local Marketing

Amazon to Offer Fire Phone for 99 Cents With 2-Year Contract, Wall Street Journal
Anti-Router Stops Google Glass From Connecting to Wi-Fi Networks, www.searchenginejournal.com
Attribution Still Holding Back Spending in Mobile Advertising, streetfightmag.com
Fashion brands’ mobile faux pas: Unoptimized sites deter sales, www.mobilecommercedaily.com
Get Ready for the Holiday Smartphone Marketing Race, adage.com
Toyota Sees 45% Increase in Foot Traffic by Targeting Ford, Chevrolet and Mazda Shoppers With Mobile Ads, www.adweek.com
Why Mobile Matters for Inbound Marketing: Interview with Bob Ruffolo, www.thesaleslion.com

Social Media

2 Awesome Twitter Search Tools That Give You What Twitter Lacks, www.internetmarketingninjas.com
25 Tips on How To Start Using Pinterest For Business, smallbiztrends.com
5 Ways for Organizations To Be Thought Leaders on LinkedIn, relevance.com
5 Ways to Develop a Social Media Strategy, www.socialmediaexaminer.com
5 Ways to Use Twitter That Don’t Involve Tweeting, www.mediabistro.com
6 Ways Social Media Has Changed Public Relations, www.vocus.com
71 Ways to Write a Social Media Update, blog.bufferapp.com
Does Hyperlapse signal a bigger shift to user-generated content?, www.insidefacebook.com
Everything You Need to Know About Twitter Tailored Audiences, simplymeasured.com
Facebook Hits 100M Users In Africa, Half The Continent’s Internet-Connected Population, TechCrunch
Facebook Tweaking Icon That Allows Page Admins to Post as Themselves or Their Pages?, allfacebook.com
Here’s How the #RoyalBaby News Spread Across Twitter (And the World), www.mediabistro.com
How to Set Up Facebook Business Manager, www.socialmediaexaminer.com
Police in Spain Arm Themselves With Social Media to Fight Crime, New York Times
The Truth About Anonymous Comments, www.emarketer.com

Video

25 Top YouTube Channels for Small Business Owners, smallbiztrends.com
How Google Groomed YouTube For The Brand Advertising Game, www.adexchanger.com
How to Appropriately Promote Yourself on YouTube, blog.kissmetrics.com
Spotify’s Video Ads Are Taking Over, adage.com
Tips for Optimizing Your Video Advertising Campaign, www.swellpath.com

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.