Marketing Day: What’s New With Gmail Ads, Twitter Emoji Hashtags & SMX Is Almost Here
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on September 21, 2015 at 4:02 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
- Will Facebook’s “Empathy” Button Be Good News For Marketers?
Sep 21, 2015 by Martin Beck
Marketing experts weigh in possible impact of Facebook’s plan to test a way for people to express shorthand emotions other than Like. - Webinars: Social Media Compliance (Tues.); Global Content Marketing (Thurs.)
Sep 21, 2015 by Marketing Land
Two opportunities to learn from digital marketing experts. - SMX East Is Next Week! Connect With The Best & Brightest.
Sep 21, 2015 by Marketing Land
The chance to learn cutting-edge, proven SEO and SEM tactics is what makes SMX East a must-attend event. But connecting with others who share your interests and challenges is just as valuable. At SMX East, you’ll have the opportunity to meet with more than 1,500 others like you, whether you work in-house or at an agency, B2B or B2C. - Shhh. Your Email Program Should Be A Secret Weapon
Sep 21, 2015 by Jose Cebrian
How do you gain a competitive advantage with your email program? It’s all about differentiation and leveraging your data to drive results, says columnist Jose Cebrian. - Gmail Ads: What’s New (And Not New) With This Native Ad Type
Sep 21, 2015 by Susan Waldes
Gmail Ads, formerly known as Gmail Sponsored Promotions, are now a standard part of the AdWords toolbox. Columnist Susan Waldes explains how they work so that you can start taking advantage of them. - Big Data Makes For Better Outbound Marketing
Sep 21, 2015 by Victoria Godfrey
Don’t let inbound marketing overshadow your outbound marketing. Columnist Victoria Godfrey discusses how data-driven campaigns are bringing outbound marketing into modern times. - Aarrrrr, Ahoy Matey! Pirate’s Booty Campaign Celebrates International Talk Like A Pirate Day
Sep 18, 2015 by Pamela Parker
Pirate Brands gets into the spirit of the occasion, offering parents activities and encouraging pretend pirate play as it seeks to build its brand. - Twitter Unleashes Special Hashtag Emoji For The 2015 Rugby World Cup
Sep 18, 2015 by Danny Sullivan
Rugby fans with countries in the tournament can celebrate with custom hashtags that reflect their teams. - TapInfluence Brings Automation To Influencer Marketing With TapFusion
Sep 18, 2015 by Marketing Land Staff
Company calls its new product the “first influencer marketing automation platform.”
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Right To Be Forgotten: French Argue They Have Authority To Regulate Google Globally
- Gmail Ads: An Old Ad Type, But A New Addition To AdWords
- The New Google Local Search Display
- Google Snubs & Bing Embraces The 2015 Rugby World Cup
- DuckDuckGo Is The Default Search Engine In New Adblock Browser
Online Marketing News From Around The Web:
Analytics
- Are You Measuring for Customer Success?, www.cmswire.com
- Why Social Marketers Need to Put Analytics First, simplymeasured.com
Blogs & Blogging
- 10 Blogging Tips We’ve Learned from International Idioms, www.convinceandconvert.com
- 7 Powerful Blogging Insights From Matt Cutts, pushingsocial.com
- When Your Blog Attracts Wrong Readers, What You Can Do About It?, www.blogherald.com
Business Issues
- Apple Speeds Up Electric-Car Work, www.wsj.com
- It’s Now Officially Sundar Pichai’s Show At Google, techcrunch.com
- Kickstarter Focuses Its Mission on Altruism Over Profit, New York Times
Content Marketing
- 4 Creative Ways to Your Content Marketing ROI, www.searchenginejournal.com
- Bullseye: The 5 Rings of Content Marketing ROI, contently.com
- Can Anna Kendrick, Gloria Steinem, and Kate Spade Help Usher in a Better Era of Branded Content?, contently.com
- Generation Gap: Online Content Consumption and Age, www.marketingprofs.com
- Repurposed Content VS Repromoted Content, heidicohen.com
- Storytelling With Data: Visualize Simply And Focus Obsessively, www.kaushik.net
- When it Comes to Connecting With Content, the Time of Day Means a Lot, www.nielsen.com
- Why It’s Time for More Participation in B2B Content Marketing, www.toprankblog.com
Conversion Optimization
- Top 10 Conversion Rate Optimization Infographics, www.usertesting.com
Copywriting, Design & Usability
- What You Need to Know About Eye Movements and Your Website, blog.crazyegg.com
- Why very few companies can pull off a logo redesign like Google’s, qz.com
Display & Contextual Advertising
- Europe’s adsquare Unlocks More Data in New “Marketplace” for Hyper-Contextual Advertising, streetfightmag.com
Domaining
- GoDaddy Hangout: “How To Value A Domain”, www.domaininvesting.com
- Microsoft registers six 2-letter domain names, domainnamewire.com
E-Commerce
- eBay Launches New Speedy Shipping Service in Germany, smallbiztrends.com
- Ecommerce trends in the Middle East: stats, econsultancy.com
- How Brands on Facebook Can Reach “Connected Shoppers” in Latin America, www.adweek.com
- Referral Marketing 101: 7 Tactics to Launch Your Own Referral Campaign, company-enterprise.myshopify.com
- What You Need to Know about the 2015 Holiday Shopping Season, www.socialmediatoday.com
Email Marketing
- Clean or cluttered? Inside the email inboxes of media and marketing execs, digiday.com
- How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers), www.marketingprofs.com
- In Japan, Most Marketing Emails Are Read on the Desktop, www.emarketer.com
- Let’s Get Serious: List Quality and Complaints, blog.returnpath.com
- Ultimate Guide: 11 Sign-Up Strategies for Building Your Email List, contentmarketinginstitute.com
- Your Top-to-Bottom Email Checklist: What to Include Before You Hit Send, www.copyblogger.com
General Internet Marketing
- Active malware campaign uses thousands of WordPress sites to infect visitors, Ars Technica
- Buyer Personas: Insights for Experience Driven Marketing, www.jeffkorhan.com
- For Marketers, Every Day is a Holiday, blog.returnpath.com
- How Subscription Services Master Brand Loyalty, blog.marketo.com
- Is offline data the dark horse of digital marketing?, digiday.com
- Rebranding Done Right: 5 Examples You Can Learn From, blog.kissmetrics.com
- The New CMO Agenda: Shifting to a Customer-Obsessed Model, adage.com
- Why You Should Invest In Multilingual Digital Marketing, www.searchenginejournal.com
Internet Marketing Industry
- Purch Acquires Active Junky, an Innovative Customer Loyalty and Rewards Platform, purch.com
- Comparative Reports for MailChimp Pro, blog.mailchimp.com
MarTech
- AOL’s Bob Lord: Creative has been underserved by ad tech, digiday.com
- Marketing technologists, growth hackers, and regression to the mean, chiefmartec.com
Mobile/Local Marketing
- Baby Boomers Not Fans of Mobile Ads, www.emarketer.com
- Does Your Mobile Home Page Drive Visitors Away?, www.getelastic.com
- How To Reach Your Mobile Customers, www.cmswire.com
- iPhone 6s & iPhone 6s Plus Arrive on September 25, www.apple.com
- The “Waze left” may be coming to an end, qz.com
- WatchOS 2 Brings First True Experience With Apple Watch, techcrunch.com
- Why chat messaging apps are a location-based alternative to geofencing, www.mobilecommercedaily.com
Reputation Management
- Beware harming your ‘personal brand’ on social media, www.reuters.com
- Shining in Your Area of Expertise, www.compukol.com
Social Media
- 4 Steps To Effective Social Selling On Linkedin, www.searchenginepeople.com
- 4 Things You Need to Stop If You Want To Be Productive on Social Media, www.jeffbullas.com
- How Harrods Is Using Instagram to Craft a Luxury Identity in 2015, simplymeasured.com
- How Instagram Images Enrich the Email Experience [Infographic], www.marketingprofs.com
- How to Automate Your Tweets: 3 Useful Twitter Apps, www.socialmediaexaminer.com
- How to Make Your Tweets Mobile-Friendly, www.adweek.com
- How Twitter Is Reshaping the TV Landscape, www.adweek.com
- Is Paid Social Media Amplification Worth it for Your Business?, blog.crazyegg.com
- Social Media Strategy: where to begin?, yoast.com
- The State of Social Media Marketing 2015, blog.similarweb.com
Video
- Brands and Entrepreneurs Target Millennials by Livestreaming, smallbiztrends.com
- Facebook videos have fleeting lives, digiday.com
- How Periscope is Breaking Media Boundaries, www.convinceandconvert.com
- Inside Periscope’s Deep Bond With Turkey (The Country), www.buzzfeed.com
- Pandora Presses Play On Direct-Response Mobile Video, adexchanger.com
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
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