Marketing Day: XOJET CMO Interview, Pinterest Price Drop Notifications & More
Amy Gesenhues on December 17, 2015 at 4:11 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Startup Mabaya Lands $2.25 Million To Expand Its “Digital Shelf Space” Platform Into U.S.
Dec 17, 2015 by Barry Levine
The Tel Aviv-based firm currently supports several large retailers in Europe and elsewhere with its pay-for-product-placement technology. - A CMO’s View: Luxury Brand Marketing Is About Authenticity, Says XOJET CMO
Dec 17, 2015 by Amy Gesenhues
Shari Jones, CMO for the private jet charter company, shares her insights on creating digital marketing strategies for a luxury brand. - MarketingLand Publisher Seeks E-Commerce/Marketing Leader
Dec 17, 2015 by Marketing Land
VP of E-Commerce & Marketing will be responsible for growing ticket sales for Third Door Media’s marketing conference series. - Final Chance To Save On SMX West. Register Today!
Dec 17, 2015 by Marketing Land
Join us for sister site Search Engine Land’s SMX West, the only conference dedicated to SEO and SEM. Our lowest rates expire on Saturday, so sign up today and get: Three days of innovative sessions, keynotes and clinics — more than 60 of them in all — presented by expert marketers. - How To Take Advantage Of The Recovery Search Opportunity On iOS 9
Dec 17, 2015 by Adam Dorfman
With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains. - 10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
Dec 17, 2015 by Josh Dreller
You may consider yourself a paid search marketer, but columnist Josh Dreller explains why “data scientist” may well be a fitting label. - Pinterest Brings Price Drop Notifications To Buyable Pins
Dec 17, 2015 by Martin Beck
Notifications will now come via app and email for price drops on Buyable Pins. - Nielsen: Top Apps Of 2015 Dominated By Facebook, Google & Apple
Dec 17, 2015 by Greg Sterling
Nielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies: Facebook, Google and Apple. Nielsen also said that smartphone penetration grew to 80 percent in the US at the end of the third quarter. - Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
Dec 17, 2015 by Stoney deGeyter
Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now focus more on building topical authority. But just how do we do that? - Buffer Expands Beyond Social Management Into Customer Service With Acquisition Of Respond.ly
Dec 17, 2015 by Barry Levine
The two brands and dashboards will remain separate but connected, as Buffer seeks to add social responsiveness to its publishing capabilities. - Google: Demographics Not As Good As Intent (Search) For Mobile Targeting
Dec 17, 2015 by Greg Sterling
Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major challenger to Google. But without mentioning Facebook by name, Google argues in a new “Think with Google” post that “consumer intent is more powerful than demographics” as a targeting methodology, especially in mobile. - Facebook Opens Live Streaming Video To Brands With Verified Pages
Dec 17, 2015 by Martin Beck
The social network moves closer to being a full-fledged Periscope competitor. - TrueView To The Rescue: Homer Simpson’s “Mr. Plow” Business Is Saved In New Ad For YouTube
Dec 17, 2015 by Ginny Marvin
YouTube also says the number of SMB advertisers on the platform has doubled in the past two years. - Mobile Commerce: 5 Ways Your Company Can Improve
Dec 17, 2015 by Aaron Strout
Are you making it easy enough for your customers to shop using their mobile devices? Columnist Aaron Strout offers some ways to boost consumers’ mobile experience. - Smashing Old Silos: The Necessary Integration Of Search, Social And Content
Dec 17, 2015 by Maggie Malek
Columnist Maggie Malek explains why your search, social and content teams must work together to help drive your brand’s vision and resonate with consumers. - 5 Predictions For Mobile SEO In 2016
Dec 17, 2015 by Bryson Meunier
As mobile search continues to evolve, columnist Bryson Meunier lays out what you should expect in the coming year to stay a step ahead of the competition. - Seismic Now Allows Marketers To Better See How Sales Uses Their Content
Dec 17, 2015 by Barry Levine
The addition of a new Marketing Suite to its sales enablement platform provides marketers with approval workflows and effectiveness tracking. - Social Media Agency Case Study, PR Psychographics Earn WSJ Article
Dec 17, 2015 by Sponsored Content: aimClear
Drive great KPIs, including social signals, links, interviews, quote requests and other earned media. - Lithium Gives Its Community Owners A Holiday Present They Need: Stats
Dec 16, 2015 by Barry Levine
With Value Analytics and Cohort Benchmarking, the Lithium-enabled brand communities can directly gauge user satisfaction and see industry comparisons. - Buyer’s Guide: SEO Software Platforms
Dec 16, 2015 by Digital Marketing Depot
With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- New Google My Business API
- Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible
- Bing Top Trends In 2015: Serena Williams, Refugee Crisis & Pluto Searches Surge
- Robots.txt File Case Study: How Third-Party Directive Changes Led To Leaking URLs And Lost SEO Traffic
- Beethoven Google Doodle Celebrates Composer’s 245th Birthday With Musical Puzzle
Online Marketing News From Around The Web:
Affiliate Marketing
Business Issues
- Apple Names Jeff Williams Chief Operating Officer, www.apple.com
- Buffer acquires Twitter customer service tool Respondly, venturebeat.com
- Facebook puts a price on suburban living for employees, www.reuters.com
- Goodbye, Dubai: Yahoo to Shutter Final Office in Mideast, recode.net
- Revealed: how Google enlisted members of US Congress it bankrolled to fight $6bn EU antitrust case, www.theguardian.com
Content Marketing
- 10 Social Tactics to Get Your Content Seen, blog.marketo.com
- Content Curation for Marketers: The Definitive Guide, www.siegemedia.com
- How dynamic content makes this marketer’s life so much easier, myemma.com
- How to Use Industry Insights to Improve Your Content Strategy, www.convinceandconvert.com
- Making Great Content: A Wizard of Oz Approach, www.internetmarketingninjas.com
- The Awesome Content that Drives the Surfing Industry, www.webinknow.com
- Understanding Your Content Marketing Goals Before Setting Metrics, www.marketingprofs.com
- What Happens When a Brand Embraces Its Story?, www.convinceandconvert.com
Conversion Optimization
- The Real Role Your Homepage Plays In The Conversion Process, blog.kissmetrics.com
Copywriting, Design & Usability
- 5 Common Challenges Faced By UI Designers, usabilitygeek.com
- 5 Minute Copywriting Hack: Do You Really Speak Your Customer’s Language?, harrisonamy.com
- Copywriting Tips to Take Your Content to the Next Level, www.searchenginejournal.com
- How Data And Design Thinking Drive IBM’s Digital Marketing Engine, adexchanger.com
Domaining
- Google Buys The Domain ABCDEFGHIJK.com, www.thedomains.com
E-Commerce
- Amazon Rolls Out A Referral Program To Encourage More Customers To Shop On Mobile, techcrunch.com
- It’s Amazon and no one else at the center of shoppers’ attention, www.internetretailer.com
- Omnichannel Retailer, Watch Out For These Customer Experience Hurdles, multichannelmerchant.com
- PayPal’s first-ever Super Bowl ad will promote its vision of the future of money, qz.com
- The Missing Leak In Marketplaces, techcrunch.com
Email Marketing
- Holiday email activity report, blog.movableink.com
- New research shows email service providers are in serious trouble, venturebeat.com
General Internet Marketing
- Advertising on Hulu, Everything You Need to Know, ignitevisibility.com
- 40 Online Marketing Strategies Experts Recommend for 2016, www.searchenginepeople.com
- Account-Based Marketing: Past, Present, and Future, blog.kissmetrics.com
- ADI “Digital Trends Report 2015”: IoT Is A-OK With Consumers, www.cmo.com
- Spoiler Alert: How to Resist Falling to the Dark Side of Digital Marketing, www.toprankblog.com
Internet Marketing Industry
- Amobee Launches Cross Device OutStream Video Solution, www.marketwired.com
- Viraltag Integrates Marketing Platform with Pinterest, blog.viraltag.com
- Infographics Expert Alberto Cairo Joins Univision, corporate.univision.com
- Adobe Post Now Available, blog.post.adobe.com
- Full Circle Insights Closes Series B Funding, www.prnewswire.com
- nFusion Welcomes Google, HERE, Sitecore and Others to Client Roster, www.marketwired.com
- Publishers Form Global Task Force on Ad Blocking, www.wan-ifra.org
- What Spredfast’s New Chief Revenue Officer Means for the Company, www.spredfast.com
MarTech
- 5 Automation Tools to Boost Your Small Business Social Reach, smallbiztrends.com
- Can Software Solve Your Content Problems?, www.cmswire.com
- This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Ad Blockers, www.adweek.com
- With No Exit In Sight, Ad Tech Gets Lean Through Layoffs, adexchanger.com
Mobile/Local Marketing
- 6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers, streetfightmag.com
- Google Hangouts for Android rumored to drop text messaging feature, venturebeat.com
- Holiday Shopping Goes Even More Mobile, www.adweek.com
- Holy trinity of digital: Mobile video, data and artificial intelligence, www.mobilecommercedaily.com
- The Smartphone App Retention Challenge, www.emarketer.com
- Top Trends for Mobile Advertising and Data Science in 2016, adage.com
Reputation Management
- Governing Brand Identity in the Age of Social Media, contentmarketinginstitute.com
- What to Do and Not to Do with Online Profile Photos, www.compukol.com
Social Media
- 2016 Pinterest & Instagram Content Calendars, blog.tailwindapp.com
- A Quick Guide to Visual Marketing on Facebook for 2016, www.socialmediaexplorer.com
- Do new features make Facebook a viable customer service platform?, econsultancy.com
- Facebook Messenger’s face recognition tool rolls out to everyone outside of Canada and the EU, venturebeat.com
- How Facebook at Work Is Getting Tested by Its First Global Marketing Agency, www.adweek.com
- How to Perform a Detailed Analysis of Your Social Media Competitors, www.socialmediaexaminer.com
- Quality Over Quantity: Content & Social Media Lessons from ’15, www.bruceclay.com
- The Powerful 17 Step Journey of a Simple Tweet, www.jeffbullas.com
- The Ultimate Social Media Image Size Guide 2016, www.blogherald.com
- Working with the Instagram and Snapchat elite isn’t easy for brands, digiday.com
Video
- Chat it up, streamers! New Live Chat, Fan Funding & Sponsorships APIs, youtube-eng.blogspot.com
- How to Craft Your Video Content Marketing Strategy, smallbiztrends.com
- Warm Up to Video this Holiday Season with YouTube, googleandyourbusiness.blogspot.com
- YouTube and NBC News present Democratic primary debate in South Carolina, youtube-global.blogspot.com
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