Marketing Day: Yahoo Earnings, An Adobe-Nielsen Partnership & Snapchat’s Ad Results

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Yahoo Q3: $1.15B In Total Revenue, $1.2B In Mobile Projected For 2014
  Yahoo just reported Q3 revenues. The company said that it earned $1.094 billion in revenue, which was up a modest 1 percent. The company also reported that mobile revenues were “now material” and exceeded $200 million for the quarter. Analysts had anticipated an overall revenue decline. For the year Yahoo projected more than $1.2 billion in mobile ad […]
• Clerk Dupes Shoppers Into Haggling Over The Price Of Groceries To Tout Edmunds.com
  Car site Edmunds.com aims to make the current auto-buying process look ridiculous by comparing it to other shopping experiences.
• Yelp Adds Hotel Reservations To Its List Of Booking Services
  Yelp has increasingly been integrating transaction and commerce capabilities into its site. It started long ago with OpenTable and more broadly moved to food ordering and appointment scheduling in 2013. Earlier today the company announced hotel and (of all things) winery booking through new third party relationships. Hotel bookings come courtesy of Hipmunk and winery reservations come […]
• 10 Reasons You’ll Want To Attend Our SMX Social Media Conference Next Month
  Next month, Marketing Land’s SMX Social Media Marketing conference arrives in Las Vegas. The editorial staff here at Marketing Land have worked hard to carefully craft sessions that give you concrete tactics and takeaways you can implement for social media success. There’s so much going on with the event that it makes it hard to list […]
• Adobe, Nielsen Partner On Digital Content Ratings
  Adobe and Nielsen have announced they’re teaming up to measure content consumption — including online television and digital video — across digital devices on the web and in apps. Marketed as Nielsen’s Digital Content Ratings, Powered by Adobe, the new product integrates Nielsen’s digital audience measurement products with Adobe Analytics census data and Adobe Primetime, its […]
• The Case For Two CMOs
  Can a single person truly be expected to know everything about marketing? Columnist David Rodnitzky proposes an alternative.
• AdStage Adds Twitter Ads Support, Multi-Account Management To Self-Serve Platform
  Self-service digital ad management platform, AdStage, today, announced support for Twitter Ads as well as features for agencies and large advertisers to manage multiple accounts. AdStage now supports campaign management and analytics across Google AdWords, Bing Ads, Facebook, LinkedIn and Twitter ad networks, making it the only platform with native API integration across this […]
• How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy
  Columnist Jim Yu explores sites that were positively and negatively impacted by Panda 4.1, providing insights for content marketers who want to do well in search.
• Universal: Views For First Snapchat Ad Were “In The Millions”
  Snapchat’s ad buying pioneer, Universal Pictures, is pleased with the results, even if some of the evidence has disappeared and some users were surprised. The studio bought the first advertising spot ever sold by the ephemeral messaging service over the weekend — a 20-second trailer for the horror movie “Ouija” — and Universal vice president […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• How Panda 4.1 Should Change Your Content Strategy
• Bing Teams Up With CNN To Let Viewers Give “Real-Time” Feedback On 2014 Election Coverage
• How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies
• Google Penguin 3.0: Worldwide Rollout Still In Process, Impacting 1% Of English Queries
• 3 Small Paid Search Optimizations With Huge Impact

Online Marketing News From Around The Web:

Analytics

• 5 Things You’re Measuring Incorrectly With Digital Analytics, conversionxl.com
• How Four Of America’s Top Marketers Use Data, www.adweek.com

Blogs & Blogging

• Best WordPress Plugins for Multi-Author Blogs, www.wpexplorer.com
• How to Use Power Suggest Pro to Find Blog Niches and Post Ideas, profitblitz.com
• How to Write Click-Worthy Blog Headlines Without Resorting to Clickbait, unbounce.com
• Stat-Driven Tips on How to Pitch to Big-Name Publishers in Your Niche, www.problogger.net

Business Issues

• Federal Trade Commission names Ashkan Soltani chief technologist, www.washingtonpost.com
• Google Leads $542 Million Deal in Secretive Startup Magic Leap, blogs.wsj.com
• Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M, techcrunch.com

Content Marketing

• 18 reasons to love Virgin’s BLAH Airlines content marketing campaign, econsultancy.com
• 5 Ways You’re Sabotaging Your Content Marketing, blog.marketo.com
• Content Marketing and Halloween: 5 Eerie Similarities, www.komarketingassociates.com
• Content Marketing lessons from Spacey, O’Brien, C.K. and Silent Bob, socialmouths.com
• Don’t Fall Victim to Content Marketers’ Biggest Problem, blog.simplereach.com
• How to Be a Good Content Marketing Client, www.verticalmeasures.com
• How to Craft a Viral Campaign in 3 Steps, sherpablog.marketingsherpa.com
• How to Create Cross-Functional Team Synergy for Content Marketing, contentmarketinginstitute.com
• How To Get Better Results From Your Content Marketing Efforts, www.bloggingwizard.com
• How to Turn Your Old, Forgotten Content Into Your New Secret Weapon, www.convinceandconvert.com
• Scared to take the Leap into Brand Publishing? Don’t Be., relevance.com
• The Art Of Content Curation, relevance.com

Conversion Optimization

• Conversion Optimization 101, blog.crazyegg.com
• Lessons in growth and increasing signups, engineering.pinterest.com
• The Purchasing Behavior of B2B Buyers, www.marketingprofs.com

Copywriting, Design & Usability

• Why You Need to Get Rid of Your Multi-Level Menu, www.usertesting.com

Domaining

• ICANN slashes new TLD forecast, but is it enough?, domainnamewire.com

E-Commerce

• 3 Ways to Integrate an Ecommerce Store with Almost Anything, www.practicalecommerce.com
• Accenture Says Online Gains, Earlier Shopping To Dominate Holiday Season, MediaPost
• An e-retailer’s video collection drives shoppers to product pages, www.internetretailer.com
• Are in-store tablets the right prescription for retail effectiveness?, www.mobilecommercedaily.com
• B2B pros look to invest more in e-commerce platforms, www.internetretailer.com
• New Survey Shows Record Online Shopping Expected this Holiday Season, performinsider.com

Email Marketing

• 7 Reasons Your Business Needs an Automated Welcome Email, www.verticalresponse.com
• How Gmail Defeated 10 Famous Bloggers, www.searchenginejournal.com
• When Should You Send That Email Blast?, www.dailyconversions.com

General Internet Marketing

• 7 Marketing Rules and How to Break Them Effectively, www.conversionvoodoo.com
• How to Transition From Outbound to Inbound Marketing, www.b2binboundmarketer.com
• Practical Marketing Predictions to Plan for 2015, www.marketingtechblog.com

Internet Marketing Industry

• AdStage Integrates Twitter Ads in Major Platform Expansion, blog.adstage.io
• Genesis Media Launches TVGenesis, www.genesismedia.com
• John Haake joins Verve as Chief Marketing Officer, www.vervemobile.com
• Magnetic and Tapad Forge Strategic Alliance, www.magnetic.com
• Vdopia Launches Mobile Video Programmatic Marketplace, globenewswire.com
• Pixability Announces YouTube TrueView Optimization Platform, www.pixability.com

Mobile/Local Marketing

• 5 Ways to Jumpstart Mobile Ecommerce, www.practicalecommerce.com
• Apple Pay Rolls Out, With Limits, Wall Street Journal
• Compare Google Play store daily ranks with multiple competitors, blog.similarweb.com
• Google offers guide to help iOS users switch to Android, www.cnet.com
• Mobile Menus: Hold the Hamburger?, www.getelastic.com
• Mobility, mobile commerce, and the worst apps in the world, www.businessesgrow.com
• Nexus 6 Could Compete with iPhone 6 Plus, Other Phablets, smallbiztrends.com
• The complete guide to Apple Pay, qz.com
• The Dos and Don’ts of Review Sites, www.verticalresponse.com
• Use of mobile doubles for researching and completing online purchases, www.mobilecommercedaily.com

Reputation Management

• Online Reputation Management Services, www.blueinteractiveagency.com

Social Media

• 24 Best Social Media Promotion Tools, www.wordstream.com
• 3 ways to do #halloween on Instagram, totems.co
• 3 Ways to Optimize Your Brand’s Social Media Marketing Success, www.toprankblog.com
• Facebook tested feature that identified valuable, irrelevant fans, Inside Facebook
• Facebook Updates Paper for iPhone 6, iPhone 6 Plus, allfacebook.com
• Getting Past the Social Echo, www.socialmediaexplorer.com
• How should you value your Facebook fans?, www.insidefacebook.com
• How Storytelling Grows Your Social Media Audience, www.jeffkorhan.com
• How to Get More Out of Facebook Ads, www.socialmediaexaminer.com
• How to Get Your First 100 #Twitter Followers, www.mediabistro.com
• How to Maximize Engagement with Twitter Ad Cards, blog.adstage.io
• How to Prepare Your Holiday Advertising For Social Media, www.nanigans.com
• LinkedIn’s Newest Feature Will Make You Actually Want to Use It, lkrsocialmedia.com
• New Google+ Share Button, Google Operating System
• Optimizing Your Content for Facebook, LinkedIn, and Twitter, blog.getresponse.com
• Snapchat’s Audience Is Teen-y, www.emarketer.com
• Social Media for Social Good, www.rimmkaufman.com
• Social Media ROI: Is It Worth It?, www.koozai.com
• The 13 Most Popular Social Networks (By Age Group), www.mediabistro.com
• The Three Things Expert Social Media Advice Can’t Tell You, www.firepolemarketing.com
• Two Reasons You Need to Invest in Facebook Ads, denisewakeman.com
• What Copyblogger Could Have Done With Its Facebook Page, www.jonloomer.com
• What to Expect at Flight, Twitter’s New Developer Conference, recode.net

Video

• 3 Tips to Reach Generation Z on YouTube, www.convinceandconvert.com
• Don’t Let Your Brand Become the Next Video Ad #FAIL, www.adknowledge.com
• Vine’s Stars Are The Best Part, And Now You Can Follow Whole Channels Of Them, TechCrunch
• Where Can Digital Video Ads Have Consumers’ Attention? Smartphones, www.emarketer.com
• YouTube for Business: Make EPIC, www.touchstorm.com
• YouTube Video Analytics Just Got A Whole Lot Better, basicblogtips.com
• YouTube, Lionsgate Create Series to Promote ‘Hunger Games’, adage.com

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.