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Marketing Day: Yahoo’s Marissa Mayer At IAB MIXX, New Facebook Ads & Yext Launches Xone
Amy Gesenhues on September 29, 2015 at 4:04 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
- Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report
Sep 29, 2015 by Marketing Land
Completely updated with the latest industry statistics, developing market trends, new vendor profiles and product updates. - SPONSORED MESSAGE: Get A 360-Degree View Of Marketing Effectiveness With Marchex Call Analytics
Sep 29, 2015 by Marketing Land
Read The New Report: The $1 Trillion click-to-call economy - Yahoo CEO Marissa Mayer Talks Mobile, Video & Offers Her Take On Ad Blocking At IAB MIXX
Sep 29, 2015 by Amy Gesenhues
“I personally think it’s a mistake to install ad blockers,” says Mayer. - Video Carousels & Brand Awareness Bidding Highlight A Slew Of Facebook Ad Additions
Sep 29, 2015 by Greg Finn
A handful of new enhancements and additions to Facebook Ads have been rolled out, including video in carousel and a new type of brand bidding. - Leveraging Content For In-Store Sales
Sep 29, 2015 by Rebecca Lieb
Many retailers still aren’t making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into her recent research on the trend and offers recommendations on how to turn it around. - iOS Ad Blockers Begin Dropping In Popularity
Sep 29, 2015 by Danny Sullivan
For the first time since iOS 9 launched, no ad blocker is number one on the paid apps chart for iPhone. - Yext Launches Xone Beacon Network For Offline-To-Online Engagement
Sep 28, 2015 by Greg Sterling
Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program for enterprises with multiple locations and small businesses (SMBs).
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report
- Could Deep Links To Apps Represent The Future Of Link Building?
- Mars Google Doodle Posted Shortly After NASA Shared Evidence Of Water Flowing On The Red Planet
Online Marketing News From Around The Web:
Affiliate Marketing
- 5 Pointers to Help Affiliates with Holiday Selling, www.practicalecommerce.com
- Affiliate Window Launches Careers Portal, blog.affiliatewindow.com
- Publisher Stories: Stacey Kelly, Sunshine Stacey, blog.affiliatewindow.com
Analytics
- How We Used Analytics to Delete Older Content, www.webanalyticsworld.net
- Measuring Engagement With Native Content, blog.newswhip.com
- Nielsen Says Total Audience Measurement Is Coming ‘by the End of the Year’, www.adweek.com
- Website Analytics: Plugins That Provide Post Stats, Search Engine People
Blogs & Blogging
- 37 Blogging Tips in Around 27 Minutes, www.blogtyrant.com
- No Time to Maintain a Business Blog? Use LinkedIn, www.verticalresponse.com
Business Issues
- AppDynamics Names David Wadhwani CEO, www.wsj.com
- Apple privacy policy update 2015: how it uses your data, www.wired.co.uk
- Tim Cook Offers Microsoft An Olive Branch At Box Enterprise Event, techcrunch.com
- Yahoo to Pursue Alibaba Stake Spinoff Without IRS Ruling, www.wsj.com
Content Marketing
- 7 Ways Content Marketing Can Be Used By Sales Teams For Dramatic Results, www.thesaleslion.com
- How to Build Buzz for Your Content, www.copypress.com
- How to Use Chunking to Generate Content Ideas, neomam.com
- Million Dollar Content – An Analysis of the Web’s Most Valuable Organic Content, moz.com
- Morgan Stanley Reveals How It Produces Awesome, Timely Financial Content, contently.com
- The Proven 8 Step Formula for Content Marketing Success, www.verticalmeasures.com
Conversion Optimization
- 11 Characteristics of Persuasive Call-to-Action Buttons, www.usertesting.com
- Can Negative Reviews Increase Conversions?, blog.crazyegg.com
- Ignorant No More: Crash Course on A/B Testing Statistics, conversionxl.com
Copywriting, Design & Usability
- 10 Guidelines For Navigation Usability, usabilitygeek.com
- 4 big lessons from The Huffington Post’s redesign, digiday.com
- Five Steps to a Close-to-Perfect Website Launch, www.marketingprofs.com
- Using Clever Copywriting to Enhance Social Visuals, www.socialmediaexplorer.com
- What Grid System Architecture and the Golden Ratio Do for Web Design, uxmag.com
Domaining
- 8 Common Mistakes to Avoid When Buying a Website, www.searchenginejournal.com
- How To Prioritize Your Website Testing, www.goinflow.com
- New TLD competition report is worthless, domainnamewire.com
E-Commerce
- Amazon Taps “On-Demand” Workers for One-Hour Deliveries, www.wsj.com
- Top Five Ways to Grow Your Multi-Channel e-Commerce Business, www.retaildive.com
Email Marketing
- Brilliant examples of brands killing it with email marketing, myemma.com
- How Two Key Factors Affect Email Open Rates, www.marketingprofs.com
- New Study offers what works in email marketing, www.reachmail.net
- Pop-ups push consumers to give email addresses to retailers, www.internetretailer.com
- Talking Agile Email Marketing with Movable Ink CEO Vivek Sharma, www.skyword.com
General Internet Marketing
- 3 Reasons Leadership Will Interfere With B2B Marketing Initiatives, www.komarketingassociates.com
- 7 Traits for Successful Digital Marketing Agency Client Relationships, www.toprankblog.com
- Report: Why Life Event Marketing Is More Effective Than Demographic Targeting, www.adweek.com
Internet Marketing Industry
- Brand Networks Fuses Native Advertising and Content Marketing on a Single Platform, Market Wire
- ChoiceStream Enables Greater Programmatic Control, Transparency with Revamped Self-Service Console, www.choicestream.com
- Origami Logic Raises $25 Million to Solve Marketing’s Biggest Problem, Business Wire
- Sizmek Selected to Join the Amazon Trusted Creative Partner Program, www.sizmek.com
- Tubular Labs Opens East Coast Headquarters in New York City, www.businesswire.com
- Web CMS Platform From Primero Systems Addresses Complex Needs of Franchises, Market Wired
MarTech
- Why Now Is the Time for Advertising and Marketing Technologies to Converge, www.adweek.com
- With Content Marketing Maturity Comes Content Marketing Tech, www.cmswire.com
Mobile/Local Marketing
- 6 Mobile Website Wins, www.koozai.com
- Android is now used by 1.4 billion people, www.theverge.com
- Are Marketers Finally Getting the Hang of Location-Based Mobile Ads?, www.adweek.com
- Editor’s Take: The Apps vs. Browser Debate Is a Distraction, streetfightmag.com
- Google’s Android Marshmallow Will Officially Launch Next Week, techcrunch.com
- Higher mobile budgets correlate to higher revenue, www.mobilemarketer.com
- Internet Users in the US Block Ads Less than in Western Europe, www.emarketer.com
- S’more to love across all your screens, googleblog.blogspot.com
- Say Hello To Google’s Nexus 5X, Starting at $379, techcrunch.com
- Top Free Android Apps August (India), blog.similarweb.com
Social Media
- 159 Top Social Media Sites: The Ultimate List, www.alan-rothstein.com
- 5 Tweet copy best practices for mobile app promotion, www.Twitter.com
- B2B Marketing Interview With LinkedIn’s Jason Miller, www.toprankblog.com
- Facebook Lookalike Audience Best Practices, 3qdigital.com
- How Facebook Learned To Stop Worrying And Love The Rating Point, adexchanger.com
- How Smart Brands are DemoCasting in Social Media, www.convinceandconvert.com
- How to Drive Website Traffic With Instagram, www.socialmediaexaminer.com
- How to Encourage Employees to Share Your Content on LinkedIn, www.socialmediaexaminer.com
- How to Use Paid Social to Improve your Conversion Funnel, www.seerinteractive.com
- Scaling Social Media Across Many Locations With Whole Foods Natanya Anderson, www.stonetemple.com
- Social media and crisis management: a Volkswagen case study, econsultancy.com
- Twitter Plans to Go Beyond Its 140-Character Limit, recode.net
- With Facebook Down and Everyone Looking to Twitter, Brands Missed Their Moment, www.adweek.com
Video
- AOL Unveils Mobile Video Network Go90 With Parent Verizon, adexchanger.com
- ‘The IAB State of the Digital Video World’ Examines 19 Markets Around the Globe, www.iab.net
- Comcast Announces a Streaming Video Platform of Its Own, www.adweek.com
- How Blab Went From an Idea on a Napkin to the Hottest Thing in Social Media, www.convinceandconvert.com
- How to Use Twitter Videos, www.internetmarketingninjas.com
- Preview of new capabilities coming to YouTube advertising, Inside Adword
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