Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• YouTube ads found on extremist content channels, reigniting company’s brand safety issues
  Apr 20, 2018 by Amy Gesenhues
  Just over a year ago, multiple brands boycotted YouTube’s ad network after discovering their ads were being displayed alongside extremist content.
• How to increase B2B form submissions through conversion testing
  Apr 20, 2018 by Abraham Nord
  Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.
• Facebook to change terms of service for members outside Europe ahead of GDPR
  Apr 20, 2018 by Robin Kurzer
  The company says that despite the timing of the move, all users will have the same data privacy protections.
• MarTech Today’s GDPR guide for marketers is now available
  Apr 20, 2018 by Robin Kurzer
  We created this easy-to-understand resource especially for marketers, highlighting what’s important to know about the upcoming EU data privacy legislation.
• Bottos launches a marketplace for data to train AI models
  Apr 20, 2018 by Barry Levine
  The blockchain-based ecosystem will also support other AI-oriented applications.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• WFA to brands: Go beyond GDPR for online data transparency
  Apr 20, 2018 by Robin Kurzer
  The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data first.’
• The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter
  Apr 20, 2018 by Robin Kurzer
  The intelligent assistant gets predictive modeling, automated workflows and more added to its expanding skill set.
• NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
  Apr 20, 2018 by Barry Levine
  The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially operational.
• This week in GDPR
  Apr 20, 2018 by Robin Kurzer
  A weekly wrap-up of how companies are preparing for the General Data Protection Regulation

Online Marketing News From Around The Web:

• Ad spending on mobile to surpass TV this year, Mobile Marketer
• Ad tech firms are quitting Europe, blaming the GDPR (often as a scapegoat), Digiday
• Content Marketing Best Practices You Should Be Following in 2018, Vertical Measures
• Facebook has auto-enrolled users into a facial recognition test in Europe, TechCrunch
• Getting Reacquainted with LinkedIn Ads, Practical Ecommerce
• How Condé Nast Built Communities Using Facebook Groups Across Eight Publications, Facebook Media
• How to Deliver Personalized B2B Experiences With AI, CMS Wire
• Post-GDPR, Clients Will Own Data And Agencies Must Get Creative, AdExchanger
• The Share of Digital Display Ads Bought Programmatically, MarketingProfs
• YouTubers vs. Celebrities: See Which One Outperforms The Other, MediaKix

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.