Marketing Day: YouTube’s top ads in March, Gmail’s coming redesign & 6sense buys ZenIQ

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Did your ad work? The ABC’s of People-Based Testing
  Apr 13, 2018 by Digital Marketing Depot
  You’re prepping for an important ad campaign, and you’ve got several different pieces of creative ready to go. With the help of your tech partners, you deploy several highly targeted ads across social media platforms and publisher sites, reaching viewers on desktop, mobile devices and connected TVs.
• Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March
  Apr 13, 2018 by Amy Gesenhues
  YouTube’s top ten ads in March earned 82.1 million total views, and Google’s “Searching for Gender Equality” accounted for more than 40 percent of them.
• Gmail’s upcoming redesign to include more app integration, smart replies & offline support
  Apr 13, 2018 by Amy Gesenhues
  Google sent Gmail users an announcement earlier this week outlining a new ‘Gmail Experience’ to launch via the company’s Early Adopter Program.
• Here’s why 6sense bought ZenIQ
  Apr 13, 2018 by Barry Levine
  Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other lacked.
• YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
  Apr 12, 2018 by Robin Kurzer
  YouTube will also limit support for third-party pixel tracking, according to a memo.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• An expert on loyalty programs has a warning for blockchain startups
  Apr 13, 2018 by Barry Levine
  If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the interests of brands.
• This week in GDPR
  Apr 13, 2018 by Robin Kurzer
  A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.

Online Marketing News From Around The Web:

• ‘Like buying a helmet for walking’: Blockchain fever has spawned a cottage ad tech industry, Digiday
• 10 days until MarTech, 10 things I’m looking forward to, Chief Marketing Technologist
• AR and 3D can help media publishers in their battle against Facebook and Snap, VentureBeat
• Facebook Doesn’t Expect Revenue Impact Over Privacy Concerns, Wall Street Journal
• Geo-target Your Website Content Today (see how to experiment quickly), Unbounce
• How to Select Solutions for Your Marketing Tech Stack, MarketingProfs
• Predictive Analytics: How Marketers Can Improve Future Activities, Social Media Examiner
• Privacy Shield now facing questions via legal challenge to Facebook data flows, TechCrunch
• Reinventing Storytelling for the Mobile World, Facebook Business
• Why UGC is so important to subscription ecommerce brands, Econsultancy

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.