Marketing Day: YouTube’s TrueView ads, AI for customer service & the power of podcasting
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on April 2, 2018 at 4:00 pm | Reading time: 4 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Lowest rates for SMX Advanced expire Saturday
Apr 2, 2018 by Marketing Land
If you’re craving a conference that skips the basics and dives right into the deep end of search marketing, look no further. Search Engine Land’s SMX® Advanced is coming to Seattle June 11-13. This conference has sold out every year for over a decade, and Super Early Bird rates expire this Saturday night. - To make every conversion count, count every conversion
Apr 2, 2018 by Matt Lawson
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. - YouTube’s new TrueView for Reach option makes bumper assets skippable
Apr 2, 2018 by Ginny Marvin
With the latest TrueView offering, brand advertisers run their shorter video ad assets, including bumpers, as skippable units. - Helpshift unveils AI designed for customer service
Apr 2, 2018 by Barry Levine
Its new SensAI is designed for messaging-based customer service. - In eBay’s DOOH campaign, the weather plays a starring role
Apr 2, 2018 by Barry Levine
The giant online marketplace has launched a campaign on outdoor digital signs across the UK that displays weather-attuned messages. - Why we need to fight fake reviews
Apr 2, 2018 by Wesley Young
As a business owner, are you tempted to slip in a few positive reviews since you think everyone is doing it? Resist, says Contributor Wesley Young. - SEO for multi-language websites: How to speak your customers’ language
Apr 2, 2018 by Marcus Miller
Combining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites. - No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Apr 2, 2018 by Jacob Baadsgaard
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.” - Stop being a link snob and saying no to certain links
Apr 2, 2018 by Julie Joyce
Want to know what bugs contributor Julie Joyce when she’s building links? When webmasters say no to links using nofollow or link-builders refuse to use new tactics ‘just because.’ - The power of podcasting: How to boost your reputation and search engine rankings
Apr 2, 2018 by Sherry Bonelli
Podcasting is hot and a must-use SEO tactic says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation. - Recruitment SEO: How to create a well-optimized career section on your site
Apr 2, 2018 by Thomas Stern
Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates.
Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:
- Parsons Lab launches an online platform to generate GDPR legal docs
Apr 2, 2018 by Barry Levine
The Utah-based spinoff of a law firm says this is the first tool to automatically generate a complete set of policies and compliance documents. - What every partner marketer needs to know about blockchain
Apr 2, 2018 by Pete Cheyne
Heard the hype about blockchain, but not sure what it means for you? Contributor Pete Cheyne explains.
Online Marketing News From Around The Web:
- ‘An aggressive ask’: Publishers bristle at agencies’ demands for first-party data, Digiday
- 20 Helpful Alexa Skills for Merchants, Practical Ecommerce
- Announcing the build-your-own martech landscape kit, fun for the whole office, Chief Marketing Technologist
- Brands Still Haven’t Tapped AI’s Full Promise, CMS Wire
- Content Marketing Platform or Marketplace: What’s the Difference?, MarketingProfs
- Metrics That Matter for Web Personalization, Marketo
- Report: Influencer Marketing Continues to Grow as a Popular Tactic, KoMarketing
- The Ever-Evolving State of Ecommerce, Multichannel Merchant
- Why the Scientific Method is key to better email results, My Emma
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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