Marketing Day: Twitter Launches App Tracking Tool, Holiday Weekend Mobile Transactions & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Outdoor Company To Post User-Generated #ThankfulThisHoliday Photos On Billboards
  Digital billboards operated by Lamar Advertising are getting sentimental this year, thanks to the company’s social media effort.
• Chartbeat Shines A Light On Dark Social, Finds Missing Mobile Referrers
  Chartbeat appears to have solved a piece of the dark social puzzle. Turns out a significant percentage of unattributed traffic to publishers is coming from mobile apps and last night at 6 p.m. Eastern the analytics company flipped a switch on its real-time dashboard to place that traffic in its proper bucket. It’s still early, […]
• Twitter Launches “Answers” For Free App Install Tracking
  Until now, advertisers using Twitter’s mobile app promotion to drive app installs could only get analytics on ad performance by working with one of the platform’s ad tech partners. Today, the company announced app marketers can get these insights for free via Answers. Answers is part of Twitter’s developer platform introduced in October, Fabric, which […]
• Understand The Seismic Shift To Mobile & Make Peace With The Ghost Of Christmas Future
  Columnist Brent Hieggelke argues that mobile is more than just a marketing channel — it’s an evolution in how consumers interact with brands.
• Black Friday & Cyber Monday Mobile Transactions Reached 37 Percent — Report
  When AppLoving predicted that 30 percent of Cyber Monday transactions would come from mobile devices there was considerable skepticism on Twitter, including from comScore’s chairman. According to the data consensus Cyber Monday mobile buying didn’t quite hit 30 percent but it did earlier in the weekend. Now, a new set of data from anti-fraud software […]
• 5 Ways To Embrace Your Inner Marketing Technologist
  How can you improve your marketing technology skills without sacrificing your day-to-day work? Columnist Erik Bratt has some tips.
• Union Metrics Offers Free Instagram Check Up, Upgrades Analytics Dashboard
  For most marketers, Instagram analytics is a pay-to-play proposition. The Facebook-owned social network only offers its analytics dashboard to advertisers, and it has only been selling ads to a selected group of brands. So businesses that aren’t in the favored club and want deeper insights about their efforts on the popular network must turn to […]
• Gauging Display Ad Effectiveness: Move Beyond Clicks & Into Engagement
  How are you measuring the effectiveness of your display ads? Columnist Liane Dietrich says emerging tools for looking at omni-channel engagement are proving invaluable.
• “Dark Social” Is Still Nearly 70 Percent Of Sharing Activity
  Two years after Alexis Madrigal coined the term, we’re still largely in the dark about Dark Social. Dark Social, you’ll remember, is that portion of referral traffic that lacks information to trace it back to its source. In Madrigal’s Atlantic.com article introducing the idea, he reported that nearly 69% of social referral traffic to publishers […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• How To Grow PPC Revenue Without Tanking ROI
• Was Your Site Hit By Google’s Panda Or Penguin? This Flowchart May Help You Find Out.
• Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research
• Local Search Marketers: Optimize Your Physical Location For The Virtual World
• Yahoo Sees Big Search Bump From Firefox Deal

Online Marketing News From Around The Web:

Analytics

• How to Take Advantage of Real-Time Data for a Better Online Strategy, www.highervisibility.com

Blogs & Blogging

• 3 Reasons Why Guest Blogging Still Matters, www.searchenginejournal.com
• 6 Creative Ways to Promote a Blog Post, www.blogherald.com
• Best TED Talks for (New) Bloggers to Get Motivated, denisewakeman.com
• How To Use LinkedIn Pulse To Drive Traffic And Subscribers To Your Blog, www.bloggingwizard.com
• The Quick and Dirty Guide to Creating Your “Bribe to Subscribe” in Record Time, boostblogtraffic.com
• What To Do With Old Blog Content, www.searchenginepeople.com

Business Issues

• Gap’s Global CMO to Depart Early Next Year, adage.com
• Google’s New Target Audience: Kids, blogs.wsj.com
• Microsoft’s Plan To Become More Diverse, techcrunch.com

Content Marketing

• 34 Must-Read Blogs for the Latest on Content Marketing, blog.bufferapp.com
• 6 Steps to an Optimized and Socialized Content Workflow, www.toprankblog.com
• Ask Yourself These 5 Questions Before Producing Content, relevance.com
• Increase Your Reach by Expanding Your Visual Content Library, blog.visual.ly
• Intel’s Data-Driven Approach To Content Marketing, www.adexchanger.com
• Nearly 70 Percent of U.S. Content Marketers Are Attempting to Engage with Global Consumers Using Only English-Language Content, www.smartling.com
• The Greatest Misconception in Content Marketing, www.wordstream.com
• Twitter’s Founder Unintentionally Gave Content Marketers the Best Advice Ever, contentmarketinginstitute.com
• Will Content Shock Lead to Better Content Curation?, relevance.com
• You Are Known For the Content You Create, Curate and Share, www.mackcollier.com

Conversion Optimization

• Website Redesign for Higher Conversions? Tread Lightly, conversionxl.com

Copywriting, Design & Usability

• Redoing Navigation Bar on Homepage Increased Sales By 15.68%, vwo.com
• The 5 Most Common Mistakes in Design, medium.com
• Three Web Design Trends to Consider for 2015, dannybrown.me

Display & Contextual Advertising

• Can 3D Rescue Display Ads?, contently.com

Domaining

• Researchers study the Dark Side of Domain Parking, domainnamewire.com

E-Commerce

• 3 Consumer Takeaways from Black Friday, www.boostmedia.com
• A Five-Step Guide to Competing with Amazon, blog.kissmetrics.com
• Ecommerce sites went big on Facebook ads on Black Friday, Cyber Monday, www.insidefacebook.com
• Five ways to bring boutique appeal to your e-commerce platform, www.internetretailer.com
• Retailers fail at driving awareness of mobile payments, www.mobilecommercedaily.com
• The Black Friday Trends Retailers Need to Know About, www.emarketer.com

Email Marketing

• 11 Killer Email Marketing Tips for Affiliates, blog.getresponse.com
• 2014 Thanksgiving Weekend Email Marketing Findings, www.verticalresponse.com
• 3 email marketing tools to boost your website, heedpages.com
• Mario and Luigi: The Ultimate Subscriber Experience, blog.returnpath.com
• Retailers sent the most Thanksgiving week e-mail on Cyber Monday, www.internetretailer.com
• Win the Email Marketing ‘Hunger Games’: Five Tips to Survive the Unsubscribe List, www.marketingprofs.com

General Internet Marketing

• How to Recap Your 2014 Marketing Results and Set Goals for the New Year, blogs.constantcontact.com
• What Digital Marketing Will Look Like in 2015, simplymeasured.com

Internet Marketing Industry

• Segmint and Phizzle Announce Strategic Partnership, segmint.com

Mobile/Local Marketing

• 5 tips for personalized mobile messaging that breaks through holiday noise, www.mobilecommercedaily.com
• 8 Ways to Improve Your Mobile Marketing Plan, www.adknowledge.com
• New questions in mobile, ben-evans.com
• Target’s mobile holiday game gives glimpse into future of retail, www.mobilecommercedaily.com
• Yahoo to Surpass Twitter in U.S. Mobile Ads, adage.com

Social Media

• 10 Social Media Trends for 2015, www.blueinteractiveagency.com
• 6 Great Examples of Facebook Quiz Marketing, www.jeffbullas.com
• Add Visuals to 2015 Social Media Marketing, www.practicalecommerce.com
• Facebook Advertising More Expensive Year-Over-Year, But ROI Is Up, Too, allfacebook.com
• Facebook’s Mobile Like Button: Success Stories and Tips from Early Adopters, allfacebook.com
• FTC: No, Agencies Can’t Ask Staffers to Casually Tweet Nice Things About Clients, www.adweek.com
• How to Effectively Run Contests on Pinterest, blog.marketo.com
• How to Optimize Your Social Media Channels, www.mashbout.com
• How to Run Social Media Campaigns That Actually Convert, unbounce.com
• Mark Zuckerberg and Facebook’s Plan to Wire the World, time.com
• Pinterest Holiday Marketing: The Ultimate Guide, blog.tailwindapp.com
• The Current State of Shoppable Social Media, blog.tamar.com
• The Pivot: A Man of 100 Voices Uses One to Lead Social Media, contentmarketinginstitute.com
• The Small Business #Twitter Checklist, www.mediabistro.com
• Top 5 Ways to Use Social Media for Your Ecommerce Website, smallbiztrends.com

Video

• 9 How-to Tips For Creating the Best Video Interview, www.reelseo.com
• Psy’s “Gangnam Style” Is Most-Watched Video on YouTube, online.wsj.com
• The secret sauce behind YouTube giant Vsauce, digiday.com

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.