Marketing Land’s Top Shared Stories on Facebook of 2012
Today is our final round up of our top stories of 2012 with the Marketing Land stories most shared on Facebook.
Unlike the top stories shared on Google+ – where our audience clearly preferred Google-related stories – Facebook sharers preferred different kinds of marketing articles, including content marketing, Facebook marketing, using Twitter and other social media posts. Anecdotally, Facebook posts do well on Facebook, and Google-related posts are popular on Google+. Facebook popularity also depend on other factors such as whether the social post incorporated an image or video, when it was posted, and how long the post is. As we all know, understanding social sharing is a moving target – Facebook’s Timeline for brands launched in February 2012, promoted posts were introduced in May, all while many marketers have been trying to decipher the recent decrease on Facebook reach. It will be interesting to see how Facebook evolves in 2013.
Here are the 20 most-shared stories of 2012:
9. The Return Of The Google Dance (60)
Thanks to Social Crawlytics to help us generate this data. The tool only tracks Facebook shares, so this list does not incorporate stories with the most Facebook likes or comments posted.