How marketing ops can deliver value to the C-suite
Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing's contribution to the organization.
Having the right marketing stack is just one component of a successful marketing operations department in your organization. Having great people and executing a best-in-class process completes the three circles of the martech Venn diagram for success.
Marketing ops departments are often bogged down in one of two scenarios: (1) There aren’t any clearly defined processes to follow, or (2) there is a set of antiquated, overburdened processes that stifle or kill progress.
At this week’s MarTech Conference in Boston, Laura Patterson, president of VisionEdge Marketing, addressed these challenges, delivering a presentation on Tuesday on “How to implement best-in-class processes, the foundation of your marketing operations.”
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