Marketing Day: Facebook Pages change, Quantcast reports on GDPR & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• The science of storytelling
  Aug 10, 2018 by Peter Minnium
  The importance of storytelling has become universally accepted in today’s marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us.
• Quantcast reports more than 90% of visitors to EU domains grant GDPR consent
  Aug 10, 2018 by Barry Levine
  About 81 percent of visitors say yes to every consent choice, according to this consent management platform.
• CDPs: Why now?
  Aug 10, 2018 by Barry Levine
  Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.”
• Facebook to reveal country of origin behind Pages
  Aug 10, 2018 by Greg Sterling
  New authorization for Pages “with large US audiences” will prevent posting by those who decline to complete the process.
• How to rev up your page speed for better website performance
  Aug 10, 2018 by Jeremy Knauff
  Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus.
• Structuring paid search campaigns: Segmentation vs. aggregation
  Aug 10, 2018 by Megan Taggart
  Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs.
• 5,000+ Martech Tools: What’s a marketer to do?
  Aug 10, 2018 by Digital Marketing Depot
  You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.
• The ultimate guide to using Bing Webmaster Tools – Part 2
  Aug 10, 2018 by Christi Olson
  In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data.
• How to take advantage of Facebook’s Advanced Matching Pixel
  Aug 9, 2018 by Justin Freid
  If you’re not using Facebook’s Advanced Matching Pixel, contributor Justin Freid says you’re missing out — and he explains why you need to adopt it.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Earned media platform Cision adds image tracking with ShareIQ purchase
  Aug 10, 2018 by Barry Levine
  ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly modified.
• The United States finally starts to talk about data privacy legislation
  Aug 10, 2018 by Robin Kurzer
  Despite the US Commerce Secretary’s condemnation of Europe’s GDPR in May, there are signs that federal and state governments are starting to take data privacy seriously.
• Salesforce promotes COO Keith Block to co-chief executive
  Aug 10, 2018 by Robin Kurzer
  The former Oracle executive will share leadership with chairman and co-founder Marc Benioff.
• Ramp Up Your Amazon Ad Game: 5 tips for success
  Aug 10, 2018 by Digital Marketing Depot
  Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92 percent of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running […]

Online Marketing News From Around The Web:

• 5 Tips To Create A Content Marketing Plan For Your Company, Level 343
• Can Causation Exist Without Correlation? Yes!, Christophers Penn
• Facebook is shutting down Friend List Feeds, TechCrunch
• How to Recover from a PR Scandal, Marketing Insider Group
• I tried leaving Facebook. I couldn’t, The Verge
• MomentFeed Ready for Facebook’s New Recommendations Update, Offering New Tools for Businesses to Improve Local Sales and Experiences, Business Wire
• Twenty Influencer Marketing Trends to be Realized by 2020, Maximize Social Business

About The Author

Debra Mastaler

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.