Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
The move gives marketers the ability to track the buyer journey across all activation points
Marketo has acquired performance management software Bizible, the company announced Monday at its annual conference, the Marketing Nation Summit.
The merger brings together two companies that are well-known in the industry for the services they provide. Marketo is an enterprise-level marketing automation provider, and Bizible is known for its ability to provide attribution for conversions across channels.
It’s the largest acquisition in Marketo history. The company says that though it currently has some tools that provide attribution, the Bizible acquisition will provide “deeper analytics.”