MarTech Minute: PubMatic launches Audience Encore, Domo’s new no-code solution

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FIRST-PARTY TIME. Adtech company PubMatic has launched Audience Encore, a new offering designed to let ad buyers use a publisher’s first-party data across PubMatic’s entire programmatic ad exchange. Media buyers will have access to unique audience segments from publishers and data companies along with the other first-party audience segments they are already buying from traditional sellers. Why we care: This could be a major advancement for media publishers who have first-party data to start monetizing it programmatically alongside their current inventory. (Publishers are currently limited in their ability to sell both inventory and data side-by-side through DSPs). Publishers and data companies also get real-time reporting on audience performance, making it a more transparent process than the current industry standard. Source: PubMatic

A NEW OUT-OF-THE-BOX DEV PLATFORM. Domo this week launched the Domo Data Experience Framework, a no-code, drag-and-drop development environment that aims to make data-driven app creation available to everyone, regardless of their technical skill. The app lets both technical and non-technical employees create and quickly deploy no-code or “rich, highly specialized apps” with little downtime. Why we care: It’s another representation of the industry leaning into an agile-first approach, which requires speed, scalability, and an anyone-can-do-it mindset. Out-of-the-box production solutions have been popping up for a while now and we can expect it more as teams embrace fluid roles and rapid deployment. SOURCE: Domo

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About The Author

Jennifer Cannon

Jennifer Videtta Cannon serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.