• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Social Media Marketing

Mavrck acquires GroupHigh to increase its influencer search index tenfold

Mavrck plans to use GroupHigh's blog and social search platform to expand its offerings for SMBs.

Amy Gesenhues on August 20, 2019 at 9:47 am
  • More

Influencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an undisclosed amount. GroupHigh will operate as a separate product post acquisition, with the company’s founder Bill Brennan and its CTO David Pinto continuing to lead operations.

“GroupHigh has built relationships with an impressive cohort of 9M+ bloggers, which is differentiated and complementary to our influencer index of social creators and micro-influencers,” said Mavrck co-founder Sean Naegeli.

Why we should care

Marketers already using Mavrck’s platform to identify and build relationships with influencers will now have access to ten times the number of influencer profiles with the acquisition, the company said. GroupHigh’s blog and social search tool, which helps marketers find influencers that align with their brands, will also broaden Mavrck’s offerings, opening up new custom search and segmentation capabilities for brands.

“The expansion complements Mavrck’s recent platform updates supporting influencer personalization, which enables marketers to customize their own influencer networks and search based on the influencer data and attributes that matter most to the brand,” said Mavrck in its announcement on the acquisition.

And while Mavrck has long been a resource for large enterprise brands, serving companies like P&G and PepsiCo, the company said it plans to use GroupHigh’s technology to create an influencer solution designed specifically for SMBs.

More on the news

  • GroupHigh will keep its branding, now called “GroupHigh, A Mavrck Company.”
  • Brennan will serve as COO of GroupHigh and Pinto will remain CTO, both reporting to Mavrck CEO Lyle Stevens.
  • Mavrck, which was founded in 2014, is headquartered in Boston and has raised $13.8 million in venture funding.

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Channel: Social Media MarketingContent MarketingFacebook: InstagramGoogle: YouTubeInternet MarketingInternet Marketing Industry: AcquisitionsMarketing ToolsMarketing Tools: Social MediaSocial Media Marketing

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • The Six Principles of Building a Memorable Customer Experience
  • 5 Reasons Agencies Adopt Marketing Automation
  • How to Land Higher-Paying Clients: A 7-Step Framework to Grow Your Agency
  • B2B Marketing Trends Shaping 2021
  • State of Email Marketing 2021 Report
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $99

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.