Maximizing conversion rates

Conversion rate optimization (CRO) has gained tremendous popularity in the last few years as more companies try to figure out a way to generate higher ROI from their existing online marketing campaigns… but it has not proven to be an easy feat.

More companies are trying to conduct A/B testing as a means to increase conversions, but they discover that most experiments do not generate any significant increases in conversions. The 2017 CRO industry survey conducted by Invesp shows that fewer than 20 percent of experiments are successful. But that doesn’t have to be the case. It’s possible to create a structured approach to improving online conversions that can have a significant impact on sales and ROI.

Take your campaign testing tactics and strategies to the next level with the Advanced Conversion Rate Optimization and A/B Testing workshop at SMX West. In this workshop, you’ll take a deep dive into the key components of a successful conversion optimization strategy. You’ll also learn about the SHIP method, which is used to help large brands — such as eBay, Target and Special Olympics, as well as smaller startups — optimize websites and digital campaigns to achieve their maximum potential.

Want to know more about what to expect? Check out Five questions for conversion rate expert Ayat Shukairy, the workshop presenter. Ayat talks about what she’ll cover in this interactive, hands-on all-day workshop. If you’re responsible for driving revenue via your paid search campaigns, investing in your own education with this workshop will likely pay for itself in no time!

About The Author

Chris Sherman

Chris Sherman (@CJSherman) is a Founding editor of Search Engine Land. He also programs and chairs the Marketing Land Search Marketing Expo - SMX conferences.