Media Trust warns of malware in HTML5 ads
It’s now booming, says this monitoring service of ads and other third-party code, and marketers need to get in control of their ads.
When HTML5 was being promoted as a replacement for Adobe’s Flash, security was a key reason.
But, according to Media Trust CEO Chris Olson, “HTML5 is not this panacea and safe haven.” In fact, his company — which monitors third-party code and advertising for brands — has come across a wave of malware on HTML5 ads on mobile and desktop web, with some wavelets beginning to hit HTML5 ads on apps.
“We are seeing more badness in HTML5,” he told me, such as a higher frequency of incidents and bigger attacks.