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Meet the fake news of the online marketing world (that Google loves!): Review sites
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn't separating the fake review sites from the real ones.
A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that:
- One of iProspect’s biggest clients is Circuit City (which went bankrupt in 2008)?
- iCrossing’s annual revenue is between $1 million and $3 million?
- Geary LSF (which closed in early 2016) currently has 93 employees and revenue of more than $10M. Oh, and they are the #59 best SEO agency in the US as of July 2017.
- My company, 3Q Digital, also has revenue between $1 million and $3 million (wrong), has three founders (all of which founded an agency we acquired and only one of which has ever been part of my agency), is located in an office we haven’t rented for four years and is apparently the #7 best mobile marketing company in Australia (if only we had an Australian client).
- An agency in Lehi, Utah, is ranked #1 in the US for search engine optimization, local SEO, remarketing, Facebook advertising, LinkedIn advertising, YouTube advertising, web design, web development, site audits, App Store Optimization, inbound marketing, infographic design, medical SEO, multilingual SEO, online marketing, video marketing, voice search optimization, and web marketing? They also rank highly in Canada and the UK. (I’m not providing a link here because I don’t want to help the organic results.)
So, um, yeah, it seems like a lot of the in-depth research on TopSEOs is at least 3 to 4 years old. I give them some credit, however, for updating the data they had in 2012, when they listed Google as being based in Seattle with annual revenue of $5 million to $10 million.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.