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Microsoft is newest member of Coalition for Better Ads
The company joins Google, Facebook, GroupM, Procter & Gamble, Unilever and others in an industry effort to create better digital ad experiences.
Microsoft has joined the ranks of the Coalition for Better Ads, the group of media companies, industry groups and brands that formed last September to address the reasons consumers are increasingly deploying ad blockers. The group is tasked with setting new standards and developing technology to improve ad experiences.
In an announcement Wednesday, Rik van der Kooi, CVP Microsoft Search Advertising, said, “Through our advertising platforms, and our multitude of consumer services, we believe we can make an important contribution to improving and safeguarding advertising standards on the web.”
“Microsoft is committed to working with our industry partners and the Coalition for Better Ads to continue the development and implementation of standards that will have a positive impact on consumers and the entire online advertising community,” said van der Kooi.
Microsoft’s ad universe includes search advertising on Bing, LinkedIn advertising and display advertising across its properties, including MSN.com, Outlook, Xbox and Skype — though it outsources display ad sales to AOL and AppNexus. AppNexus is a Coalition for Better Ads member. AOL/Verizon is not currently a member.
Google said in June that in early 2018, it will begin blocking ads that don’t conform to the Coalition for Better Ads’ standards in its Chrome browser.