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Microsoft’s LinkedIn integration, AI and what it means for marketers
Columnist Justin Freid takes a look at how Microsoft's increasing LinkedIn integration, along with advancements in artificial intelligence, will impact your marketing campaigns.
The recent Microsoft Ignite event in September told us a lot about the direction technology is going — and specifically how it will impact marketers.
Microsoft emphasized two trends that will have a significant effect on marketers. The first is an effort to make artificial intelligence (AI) and machine learning available to the masses. The second is heavier integration between Microsoft and LinkedIn.
What do both of these mean for us? We’re getting closer to the holy grail of closed loop marketing, one tech innovation at a time.
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