Good morning, Marketers, how do you measure your branded content partnerships?

If you’re not sure, social intelligence platform ListenFirst might be worth a look. Yesterday, the company launched a tool that offers brands and media companies performance analytics on influencer and branded content partnership programs across Facebook, Instagram, Twitter, YouTube, and Tumblr. Dubbed the Branded Content Analysis Suite, the new platform could help brands set benchmarks for their own branded content partnerships and offer insight into how their competitors’ campaigns are performing, while also giving media companies measurable insights to win over advertisers.

A service that connects brands with podcasters, Podcorn, has launched a self-service platform that allows advertisers to create podcast ad campaigns based on budget, ad creative and podcasts that best align with their brand. Brands can sign up on Podcorn to create a campaign, and the platform will use its sponsorship graph to match the campaign with the “best-suited” podcasters. Brands from a number of industries – including gaming, fitness, fashion, B2B, food, and entertainment – have already begun investing “hundreds of thousands” of dollars via the platform during the last three weeks, reports Podcorn.

Keep scrolling for more news, including a look at why TikTok is under fire for discriminatory attempts to combat cyberbullying.

Taylor Peterson,
Deputy Editor

 
 
 
Pro Tip
 

Swapping your IP address only complicates deliverability issues

“When deliverability issues arise, the absolute worst thing you can do is to change your IP. Let me repeat that: switching IPs in the middle of a delivery crisis is really, really bad,” cautions Len Shneyder of Twilio SendGrid. “This is what a spammer would do: they burn through an IP and then move their traffic onto another IP or platform to avoid detection. Delivery issues most often stem from how you obtained the email address in the first place. Diagnosing your opt-in issues, or segmentation, is the first thing you should look at. Switching your IP address will only mean that the problem will follow you and compound as you begin to restart a problematic mail flow from a different source.”

Learn More »

 

How to create a seamless cross-channel customer journey with call tracking

Sponsored Content by Invoca

When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to be.

For example, the customer fills out a form online, gets stuck and then decides to call the company. That’s when the relationship usually begins to fall apart. The cause of the communication breakdown is usually the company’s inability to pass data from online to offline realms.

Here’s how you can create a seamless online-to-offline experience for your customers.

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Social Shorts
 

TikTok admits to taking the “wrong approach” to combat cyberbullying

TikTok faces discrimination backlash. The popular video-sharing app has admitted to censoring posts from users it identified as disabled, fat or LGBTQ+ as part of a misguided effort to mitigate cyberbullying. The revelation was made public by Netzpolitik.org, which spoke to a source inside the company and obtained private documents from the platform. The findings revealed that TikTok applied automatic restrictions to users who were “susceptible to bullying or harassment based on their physical or mental condition,” including, “facial disfigurement, autism, Down syndrome, or disabled people or people with some facial problems.” In a follow-up statement, TikTok said, “Early on, in response to an increase in bullying on the app, we implemented a blunt and temporary policy. While the intention was good, the approach was wrong and we have long since changed the earlier policy in favor of more nuanced anti-bullying policies and in-app protections.” According to Netzpolitik.org, the rules were implemented as recently as September of this year.

Twitter rolls out a privacy hub. Yesterday, Twitter launched the Twitter Privacy Center – a centralized resource that advertisers and users can use to quickly and easily access the platform’s rules and policies – as well as personal data settings and privacy tools. The new site will contain information about Twitter’s initiatives, announcements, and privacy products, in addition to status updates on security-related incidents. “It should be easier to find and learn more about the work we’re doing to keep your data secure, including what data we collect, how we use it, and the controls you have,” the company wrote in a blog post.

 

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What We're Reading
 

We've curated our picks from across the web so you can retire your feed reader

5 Ways Elite Brands Are Setting the New Standard for Customer Experience – CMS Wire

Secret opens Instagram directory, shoppable videos bolstering women-run businesses – Marketing Dive

Walmart tops Amazon as most-downloaded U.S. Shopping app on Black Friday – TechCrunch

The Nike-Amazon break up and what brands can (and can’t) do to manage Amazon – Get Elastic

The Four Rs of Responsibility, Part 2: Raising authoritative content and reducing borderline content and harmful misinformation – YouTube’s Official Blog

Fired Google Organizers Accuse Tech Giant of Acting Unlawfully – Gizmodo