Good morning, do you use Unsplash for stock photos?

Unsplash, the free, crowd-sourced stock photo service, has announced the launch of a new digital advertising offering that will give brands access to an audience of 300 million users monthly, according to the company. Dubbed Unsplash for Brands, the platform is still in its early stages, offering advertising services on a brand-by-brand basis. Through the new service, businesses are able to work alongside Unsplash to publish and link sponsored images to relevant search terms – making them visible to a broad range of Unsplash users and creators. By bringing an image-based ad offering to the service, Unsplash could give brands the ability to show up at the top of the platform’s search results, bringing visibility to content that users might not see otherwise.

How does Google adhere to data and tracking restrictions in the age of digital privacy? Google is undoubtedly a marketing platform – but it’s also a digital marketing company that sells its own hardware, software, services, and smart-home products. The company is running into the same privacy and data-constrained challenges that all digital marketers face: GDPR, CCPA, ITP.

In a post that explains how the company is dealing with cookie-data and tracking challenges, Google says it’s on a mission to identify the balance between personalization and privacy – and help other marketers in the process. According to Google, there are three fundamental challenges that should be considered when creating a privacy-sensitive environment: Audience targeting and list creation (with greater cookie and third party data restrictions), ad frequency (ensuring that ads are not shown too many times despite the lack of cookie data), and ad performance and attribution (which is increasingly difficult with less available data).

Keep scrolling for more news, including a Pro Tip on why short-term strategies could be hurting your budget in the long run.

Taylor Peterson,
Deputy Editor

 
 
 
Pro Tip
 

Short-term thinking has a negative effect on your budget

“Have you analyzed your customer acquisition cost (CAC) based on intent? If not, take a moment to review your CAC based on the three stages of intent: cold, informational and purchase,” explains Garrett Mehrguth of Directive Consulting. “I am confident you will find your customer acquisition cost is exorbitantly high for informational intent. Try re-allocating your spend to the top and bottom of the funnel. This will lower your CAC and align yourself with the C-Suite.”

Learn More »

 

The California Consumer Privacy Act goes live in a few short weeks — Are you ready?

Sponsored by Optimine

The California Consumer Privacy Act – or CCPA – goes live in a few short weeks, and it has major implications for your marketing measurement. Find out how to reduce the financial and compliance risks brands now face. Join us TODAY for this live webinar.

There's still time to register! »

 
Social Shorts
 

Twitter beefs up safety council, Facebook predicts content trends for 2020

Twitter expands Trust and Safety council. Twitter is making changes to its Trust and Safety Council — an in-house committee Twitter formed in 2016 to help advise on the platform’s products, programs, and policies. According to the company, Twitter is adding more members to the Council to help connect with the perspectives of a broader cross-section of society when establishing platform rules and policies. Going forward, the Council will be made up of several groups, each focused on advising on important issues that contribute to real-world harm. Beginning in 2020, Twitter will initially set up groups focused on: Safety and online harassment, human and digital rights, child sexual exploitation, and suicide prevention and mental health.

Facebook content trends for 2020. The social network has released a new report on the key topics and trends that will inform social predictions for users and marketers going into 2020. Unlike past reports that only analyzed U.S. trends, this year’s report is split into global regions with predictions for each location. The report forecasts trends across a wide range of topic areas, including art and design, beauty and fashion, entertainment, food and drink, mind and body, and travel and leisure. In the North America section, Facebook predicts that a sense of individualism will continue to drive people’s choices with hot-ticket trends like flexitarian diets, indoor gardens, and custom combinations that give people more control over their day-to-day actions. 

 

Don't miss out on Super Early Bird savings!

Treat yourself (and your career) to an enriching training experience: Attend Search Marketing Expo February 19-20 in San Jose. You’ll access 60+ SEO, SEM, and digital commerce marketing sessions loaded with tactics to help you boost awareness, drive traffic, and increase sales. Book by THIS Saturday, Dec. 21 to save up to $700 off on-site rates… and put that leftover 2019 budget to good use while you’re at it! What are you waiting for?

Register now! »

 
 
 
What We're Reading
 

We've curated our picks from across the web so you can retire your feed reader

Coca-Cola Reinstates Global CMO Role, Naming Manuel Arroyo to the Position – AdWeek

Pinterest debuts Trends tool to help track top searches – MarketingDive

Jellyfish gobbles up creative shop Social Life – Campaign

Compared to Facebook and Twitter, Reddit Has Room to Grow on Mobile – eMarketer

Instagram to now flag potentially offensive captions, in addition to comments – TechCrunch

Amazon is delivering half its own packages as it becomes a serious rival to FedEx and UPS – The Verge