Good morning, CCPA is here. Are you in compliance?

The California Consumer Privacy Act (CCPA) took effect on Jan. 1 – but many publishers are barely meeting the minimum compliance standards. Our own Greg Sterling, who is based in California, took a look a look at how the policy has been playing out. “While I received numerous ‘our privacy policy has changed’ emails, it was very challenging to find websites with actual ‘Do Not Sell My Personal Information’ buttons or links,” Greg said.

He notes that many web publishers are attempting to draw as little attention as possible to the data opt-out option for consumers. While initial efforts to comply with CCPA could uphold the letter but not the spirit of the law, he argues that hiding links at the bottom of the page doesn’t inspire consumer trust or bring more transparency to users. While the path forward is complex and still murky, smart marketers are embracing privacy – not fighting it.

In other news, PubMatic has released a new Identity Hub as part of its Prebid User ID module. The enterprise identity management solution gives publishers the ability to manage multiple IDs for each ad impression, ensuring advertisers can recognize and bid on their intended audiences. The hub directly integrates with existing partners of PubMatic’s Prebid User ID module, including IAB DigiTrust, The Trade Desk Unified ID, ID5, LiveIntent and five other major ID solutions.

There’s much more to read below, including an announcement about Twitter’s new research hub and an update on Facebook Instant Articles.

Taylor Peterson,
Deputy Editor


2020 will be the year to get our data right

This year is going to be the year of data. All of those things that we’ve been building up for the past couple of years, having Google automate all of our bids and our keywords and things like that, only work with really good data. Getting it to flow back and forth, getting it to pass back and forth so these automation tools that we started to use in the past years can do their jobs a little bit better. I’m pretty excited about it, honestly, because I’m really sick of doing manual bids by myself — or having my team hit the same button a million times. If we can get good data into the search engines to have their smart tools do what they’re really good at, that’s how we’re going to do really well growing into the future.

I think that 2020 is going to be all about data – all about data flow, all about data passed back and all about getting it right.

Aaron Levy is the group director of SEM at Tinuiti and SMX speaker


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Social Shorts

Facebook adds new features to Instant Articles, Twitter rolls out a new research data hub

Facebook Instant Articles. Facebook has rolled out updates to Instant Articles for publishers, including a new recirculation and navigation surface, smarter CTA and ad placements, and support for Facebook Stories. Instant Articles first opened to publishers in 2016 to enable content to load quickly and be monetized within Facebook. The company said Monday Instant Articles have 3x faster load times and 30% more time spent than mobile web articles.

Twitter launches a research hub. Twitter has launched a new hub for academic researchers in an effort to provide more access to information and support around its APIs. The new page, dubbed “Twitter data for academic researchers,” is part of Twitter’s response based on feedback from the research community. The hub includes links to apply for a developer account to access Twitter’s different APIs with additional tools for researchers that cover data integration, analysis and hosting. 


Save big on search marketing training

Make 2020 the year you take your search marketing campaigns — and career — to new heights. Attend Search Marketing Expo – February 19-20 in San Jose – for the actionable tactics you need to drive more awareness, traffic, conversions, and sales. The all-new agenda features 85+ sessions organized into three lanes with no limits: SEO, SEM/PPC, and digital commerce marketing. Choose your ideal pass and book by next Saturday, January 18 to save up to $450 off on-site rates!

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What we're reading

We've curated our picks from across the web so you can retire your feed reader

A Cheat Sheet For Marketers In 2020 – Forbes

CMO Speak: Is Voice Search Important Yet? – CMS Wire

5 trends that will move mobile marketing in 2020 – Mobile Marketer

Walmart: Competition From Amazon Is Real, But ‘Omnichannel Is What Makes Us Different’ – AdExchanger

This Year, Brands Will Seek Out Incrementality – Street Fight

Better protecting kids’ privacy on YouTube – YouTube Official Blog

Facebook data misuse and voter manipulation back in the frame with latest Cambridge Analytica leaks – TechCrunch