Good morning, is it time to revisit podcast advertising?

Spotify has rolled out a new suite of marketing tools for podcast advertisers, making it possible to view impressions, frequency, reach and audience demographic information for podcast ads, the company announced Wednesday. The new metrics tools are supported by Spotify’s podcast ad technology, Streaming Ad Insertion (SAI), which utilizes data from the platform’s logged-in audience in tandem with its streaming audio service.

MailChimp released its first annual report since 2016, highlighting a number of key milestones that prove email isn’t dead – it’s evolving. According to the report, the company claims a 60.51% share of the email industry, supporting over 12 million customers. Its closest competitor comes in at only 9.52%. MailChimp added more marketing features to its platform last year, but the report indicates that email continues to be the platform’s strongest feature.

In other news, the agenda is live for our upcoming MarTech West Conference in San Jose this April! Attendees will have access to a community of senior-level marketers while participating in expertly-crafted programs loaded with creative, real-world, vendor-agnostic solutions and actionable tactics. Register for the two-day conference here.

Taylor Peterson,
Deputy Editor

 
 
 
Soapbox
 

Does gamification have a place in your organization?

It’s an understatement to say that gaming has become a juggernaut in the realm of entertainment. So much so that in 2018, global gaming revenue was $134 billion, dwarfing the combined worldwide revenue from movie box office ($41 billion), video streaming ($36.6 billion) and music ($19 billion).

So why has gaming become the number one source for entertainment? Because it’s more than just entertainment. Gaming taps into deep-seated human motivations.

Marketers are hard-wired to achieve and be part of something greater than themselves. Therefore, gamifying employee experiences that educate, motivate and shape behaviors is a natural extension of our increasingly gamified culture.

But to do it well, organizations must consider:
-Is the experience designed to drive action among employees? 
-Is it linked to a greater organizational purpose?
-Do the rewards create an enhanced sense of accomplishment?
-Is it truly fun?

Taken in this light, gamification can truly deliver on its promise to engage employees and serve as a catalyst for personal growth and cultural change. Game on.

Greg Heist is the chief innovation officer of Gongos, Inc.

 

The State of Retail Media: Learnings from 100 Retail Brand Executives

What exactly is the state of retail media in 2020? To find out, Crealytics interviewed 100 executives from leading retail brand manufacturers in the U.S. Join this live webinar with Crealytics CEO Andreas Reiffen and Third Door Media’s Editor-in-Chief Ginny Marvin as they discuss how leading retail brands can survive – and thrive – in the era of online marketplaces. You’ll hear how brands select which marketplaces to advertise on – and the thinking behind budgets for each.

RSVP today »

 
Social Shorts
 

Twitter is getting rid of its Audience Insights tab, Facebook reminds API advertisers of Special Ad Category

Twitter says goodbye to Audience Insights. Twitter has confirmed that it will be removing the Audience Insights tab from Twitter Analytics at the end of January. Audience Insights initially launched back in 2015 to give users more in-depth data about their followers, including demographic profiles, purchase behavior insights, mobile device usage stats and more. Now, when users go to view Insights in Twitter Analytics, they will see a notification that the feature is being removed. For now, Twitter has yet to provide further information about a possible tool alternative, though it’s worth noting that Twitter added a new ‘Conversation Insights’ feature to Media Studio in November last year.

Facebook’s gentle ad policies reminder. Last year, Facebook introduced a new policy for U.S.-based advertisers running ads in its “Special Ad Category,” which includes housing, employment or credit opportunities. By February 11, 2020, Facebook will require all U.S. advertisers to identify any active campaigns that belong to a Special Ad Category that were created before Dec. 4, 2019. Advertisers will also need to update targeting settings for such campaigns or the ads will no longer be allowed to run. By March 31, all U.S. businesses creating new ads in the housing, employment, or credit categories must specify the Special Ad Category and update targeting settings to comply with restrictions for Special Ad Category campaigns. All businesses creating ads that do not offer housing, employment, or credit opportunities must indicate “None” in the Special Ad Category field for all campaigns, or the ads will no longer be allowed to run.

 

Save big on search marketing training

Make 2020 the year you take your search marketing campaigns — and career — to new heights. Attend Search Marketing Expo – February 19-20 in San Jose – for the actionable tactics you need to drive more awareness, traffic, conversions, and sales. The all-new agenda features 85+ sessions organized into three lanes with no limits: SEO, SEM/PPC, and digital commerce marketing. Choose your ideal pass and book by next Saturday, January 18 to save up to $450 off on-site rates!

Register now! »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Where are the Chief Marketing Technology Officers? – Jonathan Mendez Blog

Your Employees Are the Key to Unlocking Customer Experience 2.0 – CMS Wire

CMO Katharyn White: ‘We Must Redefine The Chief Marketing Officer Role’ – Forbes

AR and VR will drive omnichannel 2.0 – Mobile Marketer

Bytedance’s video app TikTok bans ‘misleading information’ – Reuters

App Store customer spending hit record $1.42B from Christmas Eve through New Year’s Eve – TechCrunch

A Marketer’s Guide to Kaggle for Analytics and Data Science – Conversion XL