Good morning, will your customers opt-out of your Facebook ads? 

Soon customers in your Facebook Custom Audience lists will have the option to stop seeing your ads. The news came as part of an update to Facebook’s political advertising policies. The option will be available later this month — and users will also have the ability to view ads you may have excluded them from seeing, such as offers available for new customers, for example. Should you panic? We don’t think so. It is more incentive to think carefully about the people you are targeting with Custom Audiences (often your best, most valuable customers) and the kinds of messaging you’re serving them. 

HubSpot has added several features to its Marketing Hub Enterprise offering. The update includes revenue attribution reporting, intelligent A/B testing, partitioning and account-based marketing tools, among others. HubSpot also increased limits on workflows, lists and other features to expand capacity for its users.

The smart speaker universe is growing — roughly one in four U.S. adults now owns one. We’ve arguably reached critical mass, but the applications for marketers are still elusive. Skills haven’t taken off in any meaningful way for most businesses and even Amazon has stopped touting stats about the number of people shopping via Alexa. These devices have yet to unlock new ground for marketing and it’s not clear there’s anything on the horizon that will.

Keep reading for a Pro Tip on the value of brand experience and much more. 

Ginny Marvin,
Editor-in-Chief 

 
 
 
Pro Tip
 

Social will finally embrace brand experience in 2020

“For several years, D2C brands have wholeheartedly embraced the concept of ‘brand experience.’ In 2020, look for social media to recognize the importance of well-integrated channels, starting with social customer experience at the core,” explains Ashley Cooksley of The Social Element. “Look for the focus to shift to ensuring brands are using social in meaningful ways to finally talk with consumers, versus simply talking to them. In the new year, we’ll see brands who are wildly successful at digital overall, start to address the bigger consumer experience and how they can extend digital success to the offline world.”

Learn More »

 

Webinar--The State of Retail Media in 2020

Consumers everywhere now favor online marketplaces, not Google, when beginning a product search. Amazon recently overtook its rival when it comes to where shoppers start their customer journey. With so much change afoot, what exactly is the state of retail media in 2020? Join this live webinar with Crealytics CEO Andreas Reiffen and Third Door Media’s Editor-in-Chief Ginny Marvin as they discuss how leading retail brands can survive – and thrive – in the era of online marketplaces.

RSVP today »

 
Facebook Shorts
 

New Page admin tools, update on political ad policies and the Teen Vogue gaffe

A Page Management History feature for admins. Social media consultant Matt Navarra spotted a new Facebook Pages feature called Page Management History that shows all actions taken on a Page, when they were made and who made them. The feature is only visible to people who help manage your Page. Admins can click on the “Settings” tab at the top of the Page and then click “Page Management History” link in the left column. The history goes back to Nov. 1, 2019, and can be downloaded to your business history in Business Manager. 

The latest iteration of Facebook’s political ad policies. Facebook has once again updated its stance on political ads. A new control will allow users to see fewer political and social issue ads in their Facebook and Instagram feeds. From their “Ad Preferences,” users can opt to see fewer ads on topics or interests. Facebook also updated search filters in Ad Library, making it possible to search for ads via exact phrases and adding several new filters to better analyze results (audience size, dates and regions reached). 

Teen Vogue and Facebook’s sponsored content fiasco. In case you missed it, Teen Vogue published a story titled “How Facebook Is Helping Ensure the Integrity of the 2020 Election” without a byline — or a sponsored content label. Criticism flooded in, and Teen Vogue added a “sponsored editorial content” label and byline from a Teen Vogue contributor who said she knew nothing about it. Facebook denied – then acknowledged – it was part of a sponsored package. Teen Vogue eventually removed the piece and issued a statement: “We made a series of errors labeling this piece, and we apologize for any confusion this may have caused. We don’t take our audience’s trust for granted, and ultimately decided that the piece should be taken down entirely to avoid further confusion.” 

 

Save big on search marketing training

Make 2020 the year you take your search marketing campaigns — and career — to new heights. Attend Search Marketing Expo – February 19-20 in San Jose – for the actionable tactics you need to drive more awareness, traffic, conversions, and sales. The all-new agenda features 85+ sessions organized into three lanes with no limits: SEO, SEM/PPC, and digital commerce marketing. Choose your ideal pass and book by next Saturday, January 18 to save up to $450 off on-site rates!

Register now! »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Why USA Today’s Ad Meter will get the Super Bowl wrong — again – Marketing Dive

Essential Tasks for a New Ecommerce Marketing Manager – Practical Ecommerce

Leveraging Consumer Data in the Privacy Era – Street Fight

U.S. lawmakers say Facebook steps to tackle ‘deepfake’ videos not adequate – Reuters

Quibi shows off new snack-size, mobile-first streaming service – VentureBeat

IAC sells CollegeHumor to executive Sam Reich, resulting in 100+ layoffs – TechCrunch

Uber is making big changes to its app in California as new gig work law goes into effect – The Verge

6 industries about to get disrupted by the Amazon-effect – Get Elastic