Good morning, are you advertising on connected TV?

Ad measurement platform DoubleVerify has introduced a certification program for connected TV (CTV) ad players, aiming to reduce ad fraud and invalid traffic (IVT) across the CTV space. To receive DoubleVerify’s CTV Targeting Certification, ad tech platforms must be able to demonstrate their ability to prevent fraud and IVT using DoubleVerify’s pre-bid app and device fraud protection for CTV inventory. The first ad tech platforms to receive DoubleVerify’s CTV certification include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.

Identity management company Infutor has launched a data opt-out portal to comply with the California Consumer Privacy Act (CCPA). Other data aggregators, such as Neustar and Acxiom, also offer opt-out portals. But the challenge with Infutor and these other sites is that consumers don’t know them – and so don’t know to seek them out. If they do wind up on these sites, users must actively find the “Do Not Sell” (DNS) links. Many publishers have buried these links, so they’re far from “clear and conspicuous” as the statute requires. So while Infutor’s opt-out ‘portal’ might not yet have a defined status in the market, its approach gives consumers a single place to manage their opt-out across many third party sites/firms. The problem – once again – is that consumers don’t know Infutor’s partners, so they don’t know exactly where they’re opting-out.

P.S. If you’re free later today, our own Jennifer Cannon will be talking all things email marketing in a free webinar at 1:00 p.m. ET. She’ll be joined by April Mullen, director of strategic insights at SparkPost and co-founder of the nonprofit organization, Women of Email. Register for the event now, tune in later, and impress your coworker with insights tomorrow.

Taylor Peterson,
Deputy Editor

 
 
 
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Manage writers the way they want to be managed – with structure

“If you’re finding too much of your time is going towards revision after revision with the writers fueling your content marketing strategy, taking a step back to better structure the way you manage your writers might be your best tactic for taking back your schedule,” explains Ryan Brock of Metonymy Media. “Identify each step of your content development, review and approval process by: 1) Develop a standard creative brief template so each assignment comes with the same set of parameters; 2) When subject matter experts are needed, create an umbrella interview document for consistency; 3) Formalize a copy deck to capture all relevant information for a piece of content, including SEO keywords, images, social copy, disclaimers and target audiences; 4) Standardize a versioning architecture that makes it clear on every piece what you’re looking at, like this: Blog Post Draft-V1.docx.”

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On the Move
 

Former Johnson & Johnson CMO moves to Neustar, CSM entertainment agency gets a new president, FabFitFun hires its first CMO

Data technology firm Neustar has appointed Alison Lewis to its Board of Directors as an independent, non-executive director. Lewis, who currently serves as Chief Growth Officer for Kimberly-Clark and is the former CMO at Johnson & Johnson, will be responsible for leading the global marketing team, building marketing capabilities, and leading the corporate research and engineering team. She will play a key role in the company’s initiatives to improve commercial capabilities that drive growth, according to the company. 

Christa Carone has joined global marketing agency CSM Sport & Entertainment as President of CSM North America. Carone was most recently President of Group Nine Media, home to media brands Thrillist, NowThis, POPSUGAR, The Dodo and Seeker. She led revenue-generating operations, including sales, marketing, audience development and analytics as well as product, technology, and the company’s internal creative studio and experiential operations. At CSM, Carone will support the global leadership team as it accelerates its growth strategies in North America, representing major sport and entertainment properties like Cirque du Soleil and New York Road Runners as well as advising major brands including Verizon on sponsorship. 

FabFitFun, the subscription box made popular by lifestyle bloggers and Instagram influencers, has hired Louisa Wee as the brand’s first-ever chief marketing officer. Formerly VP of marketing strategy, analysis and programmatic media buying at Netflix, Wee will be charged with overseeing the strategy and execution of the company’s marketing plan globally, as well as leading on brand, content and creative initiatives. During her time at Netflix, Wee headed up programmatic media buying alongside marketing strategy and analysis.

 

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Technical SEO, Google Ads, Amazon Ads, paid social commerce… what’s your search marketing specialty? Attend one of six highly-focused SMX workshops Friday, February 21 in San Jose, to drill down into a specific aspect of search and soak up channel-specific tactics you can implement immediately.

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

The CCPA Provides an Opportunity for Competitive Gains in Customer Experience – CMS Wire

How to Retool a Marketing Team – Forbes

Netflix is still saying ‘no’ to ads – TechCrunch

Can Apple live up to Apple’s privacy ads? – The Verge

Crossing the B2B-B2C Divide: The Next Frontier in Customer Experience – Street Fight

DMPs Aren’t Dead, But They Must Continue To Evolve – AdExchanger

Amazon Music crosses 55 million subscribers globally, trails Apple Music – Reuters