Good morning, are you advertising on Pinterest?

Earnings reports are out, and the visual discovery engine raked in more than a billion dollars in revenue last year, surpassing all expectations. Pinterest’s fourth-quarter revenue reached $400 million, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million. Annual revenue surpassed $1 billion, reaching $1.14 billion – an increase of 51% over 2018.

Pinterest CEO Ben Silbermann said the platform’s 2019 investment in “properly implemented measurement” tools has been a major driver of its fourth-quarter revenue. Conversion campaigns – which advertisers can use with Checkout, Signup, Lead, or Add to Cart – grew 150% last quarter, and saw “a 2.5 times improvement in attributable conversions that we saw this Q4 versus a year ago,” said the company’s CFO Todd Morgenfeld. In the second half of 2019, revenue from Shopping ads more than doubled compared to the first half of the year; the number of monthly advertisers buying those types of ads grew by 125%.

The company’s better-than-expected Q4 growth reflects its focus on creating more robust, scalable ad products for advertisers both in the U.S. and in global markets. In 2020, Silbermann said scaling Pinterest’s ads business will continue to be a key priority with a focus on capturing more mid-size international advertisers.

There’s more below, including a look at which marketing execs are on the move and our curated reading list to get your week started right.  

Taylor Peterson, 
Deputy Editor

Pro Tip

Fostering relationships is key to managing a martech stack

“Whether you work in-house, at an agency, small businesses, enterprise organizations, for-profits and nonprofits, every organization has its own culture. I’ve worked with colleagues in a whole lot of different roles and found there are allies and frenemies (and hopefully not foes) for marketers in every case,” explains Steve Petersen of Western Governors University. “Through kindness and persuasion, some reluctant colleagues can turn into allies and champions for change. Depending on the size of the organization, marketers can develop an organizational plan with allies to strike the right balance of martech that works for all.”

“A marketer’s best allies (can) include: Buyers, Lawyers, Project Managers, Change Managers, Information Security Experts, Stack Component ‘Owners’ and Subject Matter Experts. While we can’t control how others behave, adopting a proper attitude can go a long way to securing productive teamwork.”

Learn more »


The seven elements of a high-converting landing page

This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website. Download your copy to discover the seven elements of a high-converting landing page and get tips on testing and optimization.

Get it now »

On the Move

Headline (Can be wrap-up or tease one story)

Localized marketing platform SOCi has appointed Chad Jordan as VP of business development for brands. In the newly-created position, Jordan (who recently oversaw digital marketing for national haircut chain Sport Clips) will work closely with national franchises and multi-location brand customers of SOCi to serve as a resident expert to help grow and scale localized marketing programs. “As a Certified Franchise Executive (CFE), I’ve always been incredibly passionate about empowering franchisees to take control of their online presence, and am thrilled to join Afif and the team at a fast-growing company like SOCi,” said Jordan. “For franchise and multi-location brands, localized marketing is critical, and I’m excited to see how I can help SOCi continue to bring the revolutionizing power of localization to brands worldwide.”

Audience technology platform Eyeota has named Marc Fanelli senior vice president of strategic partnerships and development. Reporting to the company’s CEO Kristina Prokop, Fanelli will be focused on deepening relationships with key local and global supply partners. “Marc’s intimate knowledge of the objectives and challenges facing today’s data ecosystem will bring a fresh perspective to our team,” said Prokop, “We look forward to tapping Marc’s industry prowess to further strengthen and foster our partnerships.” Before Eyeota, Fanelli was most recently the general manager for Impact, overseeing the company’s Marketing Intelligence Product suite. 

Pantheon, the website operations platform, has hired marketing veteran Elissa Fink to be part of its board of directors. Fink is the former CMO for Tableau where she helped drive over 90% of the company’s new business opportunities as it brought in more than $1 billion in annual revenue. “With her experience implementing web operations at a global publicly-traded company, Elissa brings an extremely valuable perspective to the table,” said Pantheon CEO Zack Rosen. Pantheon reports it powers more than 300,000 sites in the cloud and serves over 750 million unique users per month with a customer list that includes Google, Lyft, Stitch Fix and Docusign. 


Free search marketing training in San Jose

Join hundreds of like-minded marketers in next Wednesday-Thursday, February 19-20, for expert-led training that delivers the actionable tactics you need to boost awareness, traffic, and profits. All for FREE!

Secure your FREE Expo+ pass now! »

What we're reading

We've curated our picks from across the web so you can retire your feed reader

The best social media stories and campaigns from January 2020 – Econsultancy 

The app that broke the Iowa caucus, an inside look – CNET

How big tech companies could team up to stop deepfakes – The Verge

With a new sponsorship deal, BuzzFeed hopes a new attribution model can power commerce growth – Digiday

The State Of The Digital Advertising Union – Media Post

Macy’s Move to Close Stores May Be Necessary, but It’s Not a Quick Fix – AdWeek