Good morning, ready to see how the tech giants performed last quarter? 

Now that 2019 Q4 earnings reports have hit the market, here’s a quick look at how it all went down: 

Google. Search and advertising revenues were $27.2 billion for the quarter, an increase of 17% year-over-year. YouTube generated $4.7 billion in ad revenue (Google disclosed for the first time) up 31%. Network advertising revenues were $6.0 billion, up 8%. Read more

Amazon. The company reported $87.4 billion in net sales, up 21% from the same period the prior year. Amazon’s ad revenues reached nearly $4.8 billion for the quarter, an increase of 41% year over year. That brings the company’s annual advertising revenue to roughly $14.1 billion, up 39% from $10.1 billion in 2018. Read more.

Facebook. The social network saw $21.1 billion in revenues, a 25% increase year-over-year. Advertising, which accounts for nearly all of Facebook’s revenue, reached $20.7 billion – also a 25% increase from the year prior. Daily active users (DAUs) reached 1.66 billion – up 9% from 2018. Monthly active users (MAUs) grew by 8% year-over-year, reaching 2.5 billion. Read more

Twitter. Twitter’s ad revenue grew by 12% year-over-year, reaching $885 million last quarter. U.S. ad revenue increased by 21% year-over-year. Total revenue increased by 11% to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Monetizable daily active users (mDAUs) were up 21% year-over-year to 152 million, a 3% increase from the previous quarter. Read more

Snapchat. Parent company Snap Inc.reported a 44% year-over-year increase in revenue, reaching $561 million (shy of the $563 million analysts expected). DAUs reached 218 million, up 4% from 210 million in the previous quarter. Average revenue per user rose 23% to $2.58 year-over-year, but ARPU growth slowed compared to the 33% jump seen the previous quarter. Read more.

Pinterest. Pinterest revenues came in at $400 million for the fourth quarter, up 46% year-over-year and exceeding analysts’ forecast of $371 million. Annual revenue reached $1.14 billion – an increase of 51% over 2018. Read more

Taylor Peterson, 
Deputy Editor


Are ad blockers breaking the foundations of digital marketing?

One of my tasks is to produce a monthly analytics report that breaks down our lead conversion rates. I track the conversion rate of website lands > demo requests > trials > closed deals.

Last month I was asked to create a Zapier integration that sent an alert to a Slack channel every time someone requested a demo through the website.

When doing the month’s report, I saw our Google Analytics demo request events were 22% lower than the number of messages sent to the Slack channel. It turns out ~20% of our visitors were blocking Google Analytic’s tracking.

After some research, I found that an average of 24% of internet users use an ad blocker. As more users become frustrated by ads, and Safari is looking to win the war for user privacy with intelligent tracking prevention built directly into the browser, the prevalence of ad blockers for all users will keep rising.

Are ad blockers going to break all of our analytics some point soon? It’s looking like they will and we need to start rethinking what’s next in how we use our website analytics.

– Alex Vale is the growth lead at Attio


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Social Shorts

Snapchat rolls out new features for health and wellness, Instagram tests new Stories trimming tool

Snapchat’s new wellness push. Snapchat is launching a new set of tools and custom content around mental health and wellness. It’s the first product launch around what will be a bigger health and wellness push from Snapchat that will be rolled out in the next few months. The search tool called “Here For You” launched in beta Tuesday, along with new content features, including the ability to surface special sections in Snapchat when a user types in words that could imply they need help with health and wellness issues. 

Instagram tests a video trimming tool. Instagram is working on a new trimming feature for Instagram Stories, which would make it easier to edit and upload your Stories videos within the app. The new option would provide a video slider trimming tool built into Stories, which would function in the same way as similar video editing tools available on other platforms. In the creative options along the top of the first frame, a new editing icon has been added. Tap on that and you’ll be taken through to the second frame trimming process.


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What we're reading

We've curated our picks from across the web so you can retire your feed reader

10 Startups Leading The Way In Customer Experience – CMS Wire

IAB seeks balance between consumer privacy, ad personalization with industry-wide collaboration – Marketing Dive

Facebook didn’t mark ads as ads for blind people for almost 2 years – Quartz

FTC to examine every acquisition by Alphabet, Amazon, Apple, Facebook and Microsoft in 2010-2019 over antitrust issues – TechCrunch

Quibi commands advertising spotlight at sold-out Oscars show  – Mobile Marketer

Garnering Love, Not Likes: Advertising on Instagram – Street Fight