Good morning, how are you handling working remotely? 

As millions of employees in the global workforce start to work remotely — many for the first time — teams are relying more heavily on video conference and virtual meeting software. And while there are dozens of options to choose from, technology can be unpredictable. With the increased number of users on these platforms, we can anticipate that there will be periods of poor connectivity or limited services.

Just yesterday morning, our team had to make a quick adjustment and move from our usual video conference tool (which was down) to a new platform with little time to make the switch. There was a slight delay in our regularly scheduled editorial meeting, but we were still able to connect.

As we know all too well, having a video conferencing solution in place is only one step toward connecting remotely. With an uptick in the number of organizations and individuals logging into these services, you need to have a fallback plan for your communications systems when the platforms are unable to meet the demands of so many users. 

Another helpful practice our team has started? Taking a moment to be mindful and catch our breath in the midst of so many unknowns. Thanks to those of you who have already sent us your mindfulness exercise suggestions! We’ll be running these for as long as it seems useful. See below for our first reader suggestion and feel free to send me any mindful practices you’d like to share at   

Please keep scrolling to see today’s Mindful Moment, a Soapbox on gratitude and an indicator on how the COVID-19 outbreak is impacting e-commerce retailers. 

Taylor Peterson,
Deputy Editor


Gratitude is essential right now

I didn’t always buy into gratitude practice. I thought it was naive and corny — akin to the “Live Love Laugh” signs you see at Hallmark stores. But acknowledging the good around us can be a key component in improving mental health and approaching our work from a positive and productive place.

Gratitude doesn’t mean ignoring the truth of what’s happening. Nearly everyone is suffering in some way.

I had a bit of an anxiety breakdown the other day, so I talked to my therapist, who reminded me of the power of gratitude.

What do we, as digital marketers, have to be grateful for?

  • We work in digital, meaning the hit we take won’t be as severe. Many of us can still find ways to make money.
  • We’re more acclimated to working from home, even if we haven’t before, because of our comfort with technology.
  • The marketing community is tight. I’ve seen multiple posts about how people are trying to help each other out. It’s incredible to see.
  • Our customers and clients doing their best to stick with us, even when they’re struggling.

Think of the ways in your personal lives that you’re grateful, as well. Hold onto those things.

And remember that we’re all in this together.

Amanda Milligan is the marketing director at Fractl

Mindful Moment

We’ll be sharing daily mindfulness exercises to help us all take some time to decompress. If you have a suggestion, please email me at

Today’s moment comes from Linus Oerti of Lucerne, Switzerland-based agency Klickwerkstatt. This is a guided breathing video by Wim Hof, a Dutch extreme athlete who is known for withstanding freezing temperatures. Fortunately, this works from the coziness of our home offices, too. We could listen to his soothing voice all day: Guided Wim Hof Method Breathing (YouTube).


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Coronavirus and e-commerce: A mixed outlook for retailers

A survey of 304 retailers conducted by Digital Commerce 360 finds a lot of confusion and uncertainty among retailers. A sizeable minority (38%) expect e-commerce sales to jump somewhat or significantly because of the virus. However, the majority anticipate their e-commerce sales will be flat or decline. Otherwise, the survey expresses retailer concerns about the supply chain and consumer demand. Asked about what they’re doing to respond to coronavirus, 20% said they’re “taking aggressive action,” 44% said they were “taking some action” with more to come, and the remaining 36% were taking a “wait-and-see approach.”

Read more »


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What we're reading

We've curated our picks from across the web so you can retire your feed reader

Facebook will put a new coronavirus info center on top of the News Feed – TechCrunch

Virtual dance parties and Slack contests : How ad firms are boosting employee morale during the coronavirus lockdown – Digiday

A fast-growing Chinese TikTok rival sets its sights on the U.S. – Ad Age

Automated Facebook Anti-Spam System Goes Hog Wild, Blocks Links Including Covid-19 Info – Gizmodo

TikTok reveals first members of new U.S. content-moderation committee – Reuters

Slack introduces simplified interface as usage moves deeper into companies – TechCrunch

An update on our continuity strategy during COVID-19 – Twitter

Facebook’s misinformation problem goes deeper than you think – The Verge