Good morning, will you feel better about Facebook advertising when this is all over? 

Facebook is seeing an unprecedented surge in usage across countries hit by the coronavirus, but ad revenue on the platform isn’t reflecting the same trend. In a blog post last week, Facebook said it isn’t monetizing “many of the services” related to the increase in engagement and has “seen a weakening in [its] ads business” in the countries heavily impacted by the pandemic. Much like the global maelstrom of regulatory and privacy concerns (see: GDPR, CCPA), ad spending is on pause. Facebook could take it as an opportunity to rewrite its narrative, turning record engagement into ad revenue opportunities in the future.

How Facebook handles itself from now until the end of the crisis – employing a mix of genuine empathy, targeted support and shrewd PR – could shift its brand story.  And when it’s all over, we’re likely to see record ad revenue driven by pent-up advertiser demand. That assumes, of course, that the shelter-in-place audience continues with its renewed Facebook habit.

In other news, as Amazon sellers react to changes brought on by coronavirus, disruptions in logistics and channel strategies are shining a light on the broader vulnerabilities of the e-commerce ecosystem. Amazon’s decision to stop accepting inventory shipments for non-essential items to its warehouses for four weeks has left sellers scrambling. Meanwhile, supply chain disruptions have rendered existing processes anything but reliable. It’s causing Amazon sellers – and e-comm retailers as a whole – to rethink their delivery logistics, resources, and manufacturing processes as production slows or temporarily shuts down altogether.

Taylor Peterson,
Deputy Editor

 
 
 
Social Shorts
 

New accessibility tools for Facebook Live, Reddit gets a poll feature

Facebook’s new accessibility tools for live-streaming. Facebook is planning to roll out a number of new features over the coming weeks aimed at making Facebook Live more accessible to people of all abilities. The company will introduce an “audio-only” mode and automatic captions – in addition to offering more ways to access live streams outside of Facebook. Why we care: It’s a move to be more inclusive, and brands taking advantage of live streams as a content play will have more ways to connect with people of various abilities outside the typical audience target. Source: The Verge

Polls come to Reddit. Reddit is jumping onboard the poll movement – a handy, interactive voting feature already used by the likes of Facebook, Instagram, Twitter, and other platforms. Reddit introduced “Polls” on Monday, stating that the effort will help to “elevate Reddit’s diverse opinion-based content.” Polls function just like it sounds, encouraging users to vote and engage with creators and communities. Why we care: The poll feature brings an added layer of engagement to the platform. Plus, users can participate without having to comment. For businesses (or market researchers) looking for a quick way to get a pulse on the general sentiment of an issue or topic, the feature makes it easy to do so. Source: Reddit Blog

 

The seven elements of a high-converting landing page

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Mindful Moment
 

This is a difficult time for us all. We are sharing a mindfulness exercise daily to help those interested to take a moment to decompress and regain focus. If you have a tip or exercise to share with the community, please email me at tpeterson@thirddoormedia.com.

This week, we have suggestions from Tara Martello, a meditation and mindfulness coach based in Philadelphia. Today’s exercise: Place one hand on top of your head and one hand on your heart or belly. Focus on the sensation of touch to help you get back into your body.

 

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

How to Use Twitter Analytics to Keep Your Marketing Messaging on Point – CMS Wire

Note To Companies And Brands: Don’t Speak Up, Step Up – Forbes

Most brands aren’t ready to win in e-commerce, report says – Marketing Dive

Facebook commits $100 million to support news media hurt by virus crisis – Reuters

Zoom updates iOS app to remove code that sent device data to Facebook – The Verge

When Your Client Pauses Ad Spend – AdExchanger