Good morning, how are you doing? 

Most of us are in a weird place. We’re changing the way we work, adapting to virtual-only environments, and rethinking (nearly) everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation.

There are some encouraging stories from marketers who made quick changes to adapt during this massive disruption. One company working on first-party data gathering at live events pivoted to a virtual activation tool to find untapped opportunities – and it’s busier than ever. 

Another story from an internal communications and employee engagement platform changes course to focus on how the platform facilitates the process of remote work and finding more engagement than they had previously.

Share your own story about how you are pivoting and managing your work right now. It can be client-facing or something you’ve tried with your staff. We’ll round up some of the best and share them. Share your story here.

We’ve got more news below, including an update on Facebook’s data download tools, and a look at how influencer marketing platform Heartbeat and TikTok are teaming up to make branded partnerships easier. 

Taylor Peterson,
Deputy Editor

 
 
 
Social Shorts
 

More data visibility from Facebook, Heartbeat and TikTok team up for influencer partnerships

Facebook’s data download tool gets an update. In another move aimed at transparency, the social giant has added new sections to its ‘Download Your Data’ and ‘Download Your Information’ tools for Facebook and Instagram, respectively. The updates include three key new sections: 1) Interactions on the two platforms (including profile updates, Page and post Likes, comments, etc.); 2) Inferences on how the system correlates behavior with relevant content; and 3) Categories assigned to Instagram accounts, which show users the interest areas it assigns to users to suggest content in the Explore tab. Why we care: The tools are designed to give users visibility into the data it collects to surface more relevant ads and content. Likewise, Facebook’s emphasis on transparency in the process could lay a foundation for more trust between consumers and advertisers as users gain a better understanding of how targeting works. As the old adage goes: We only fear what we don’t understand. Source: Facebook

Heartbeat taps TikTok for brand partnerships. Influencer marketing platform Heartbeat is expanding to TikTok, allowing Heartbeat’s clients (i.e. brands) to work directly with TikTok creators (i.e. influencers) that have either macro, micro, or nano followings. Why we care: The expansion includes various targeting options using Heartbeat’s campaign and deployment tools, along with real-time insights such as likes, comments, shares, and impressions. For brands looking to dip into TikTok’s growing popularity, working with an influencer could be a relatively easy way to get started. Source: Mashable

 

5 critical elements for local marketing success

This guide from MarTech Today examines the market for local marketing solutions and the 5 critical elements for local marketing success: Listing Management, Local SEO, Local Landing Pages, Reputation Management, and Paid Search and Social Media. Also included are profiles of 17 leading local marketing solution vendors and capabilities comparisons.

Read more »

 
Mindful Moment
 

This is a difficult time for us all. We are sharing a mindfulness exercise daily to help those interested to take a moment to decompress and regain focus. If you have a tip or exercise to share with the community, please email me at tpeterson@thirddoormedia.com.

This week, we have suggestions from Tara Martello, a meditation and mindfulness coach based in Philadelphia. Today’s exercise: Place your hands on your belly. As you inhale, feel your hands expand outward. Then exhale, allowing your hand to move in toward your body. Repeat 5 times or until calm.

 

Stay up-to-speed on modern marketing

Join us online April 21-23 for Discover MarTech: A Virtual Event For Strategies & Solutions! Live keynotes from MarTech Program Chair Scott Brinker and Real Story Group’s Tony Byrne, in-depth marketing technology training, and exclusive community networking – all yours, all free.

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

IAB: Mission-based marketing jumps 42% amid coronavirus – Marketing Dive

How Brands Should Speak To Consumers During The COVID-19 Pandemic – Forbes

Apple acquires Dark Sky, Android version shutting down in July – TechCrunch

Zoom isn’t actually end-to-end encrypted – The Verge

How Digitally-Fueled Customer Support Can Drive Ecommerce Growth – Multichannel Merchant

How To Find The Bright Spots In A Bad Ad Economy – AdExchanger