Good morning, Marketers, are you struggling with collaboration projects lately? 

To shine a spotlight on all the ways such tools can help ease project collaboration, Marketing Land Research Director Pamela Parker put together a list outlining the top 7 benefits of enterprise workflow and project management solutions

  1. More efficient management of global operations: Many of these tools are designed to help distributed employees coordinate with each other, with some specifically geared toward marketing organizations.
  2. Ease and transparency of reporting: Most of these platforms offer highly customized reporting capabilities with built-in widgets and automation features. 
  3. Visualizations that aid in planning and resource allocation: Sophisticated visualization tools enable marketers to see multiple projects at a glance. 
  4. Improved coordination with clients and stakeholders: For agencies and consultancies, flexible permission structures allow clients the ability to log-in and review project status updates, keeping everyone in the loop. 
  5. Digital asset management and file sharing: While not a true DAM, many of these tools allow users to upload and manage digital assets in a cloud-based environment. 
  6. More seamless communication with development teams and other groups: Any platform that opens the lines of communication between marketers and developers helps move projects forward with fewer hitches. 
  7. Easier tracking of billable hours: This is a big win in terms of tracking the team’s productivity — something every agile leader keeps in focus. 

If your team hasn’t tapped into an effective workflow or project management solution yet, now may be the time to implement a platform. Be sure to check out our report on project management tools – which includes 15 different vendor profiles. 

There’s more to read below, including what TikTok’s upcoming NewFronts presentation could mean for advertisers. 

Taylor Peterson,
Deputy Editor

 
 
 
Social Shorts
 

TikTok is gearing up to make its first big pitch to advertisers

On June 25, TikTok will be making its first-ever debut at the IAB NewFronts – an annual series of media and advertiser presentations driven by the likes of Twitter, YouTube, Hulu, Verizon Media, and others. At this year’s event (which will take place virtually), TikTok will showcase its mobile video platform and will likely have a significant announcement or two about its ad business. 

Why we care: This is a big deal for a few reasons: presenting at NewFronts is another signal that TikTok is capable of playing in the big leagues with social giants like Facebook and Instagram, Snapchat, and Twitter. And of course, there’s TikTok’s ad business, which advertisers have been watching quietly unfold as TikTok tests features and benefits to attract brands. It introduced a self-serve ad product in 2019, which garnered enthusiasm from the brands who were first to test it out. But despite growth in ad revenue, TikTok’s ad platform is still in beta testing and lacks some of the more robust targeting options and programmatic features for automatically buying and measuring ads. Here’s to hoping for more solutions soon. 

In other social media news… 

 

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

LiveRamp and Comscore help create more scale for addressable TV advertising – Forbes 

Vice Media to lay off 155 staff in latest hit to the media world – AdWeek

What Happens When a DXP Has a Customer Data Platform at Its Foundation – CMSWire

With TV ad commitments plummeting, the advertising business may never look the same – CNBC

Salesforce Appoints Gavin Patterson President and Chief Revenue Officer – PRNewswire

Slack now strips location data from uploaded images – TechCrunch

Google’s May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It’s All Probably Crap – Moz