Good morning, Marketers, are you advertising on YouTube? 

YouTube is revamping it’s premium advertising program – now called YouTube Select – the company announced yesterday ahead of its Brandcast upfront presentation next month. YouTube Select rolls up the program formerly known as Google Preferred and connected TV viewing into a global offering. Some highlights of the new product: 

Lineups. YouTube Select packages content in what it calls lineups that are tailored by market for topics such as beauty & fashion, entertainment, technology, sports, and more.

TV audience targeting. U.S. advertisers will be able to target a dedicated streaming TV lineup for the first time, including YouTube Originals, live sports, movies, news, and content from popular creators.

Ad buying options. Advertisers will be able to buy into some YouTube Select lineups via Google Ads, Display & Video 360 and reservation in many countries, including most countries in Europe and Asia-Pacific.

Keep scrolling for more news, including a major announcement for businesses selling (or looking to sell) on Facebook and Instagram. 

Taylor Peterson,
Deputy Editor

 
 
 
Social Shorts
 

Facebook Shops: The company’s first major leap toward a unified e-comm platform

Facebook yesterday announced Facebook Shops, which will allow businesses of all sizes to set up an integrated online storefront for customers on both Facebook and Instagram. The new centralized shopping experience is rolling out on both apps now, with a dedicated shopping tab coming to Instagram’s navigation bar in the coming months. Facebook also said later this year it plans to integrate messaging capabilities via WhatsApp and Messenger for a more seamless communication experience within the shopping environment. 

Why we care: In a live stream announcing Facebook Shops yesterday, CEO Mark Zuckerberg called it “the biggest step” the company has taken to unify e-commerce across its family of apps. With many businesses closed due to COVID-19, Facebook Shops come at an opportune time for sellers who haven’t been able to make the transition from offline to online commerce, while opening the door to smaller or first-time retailers. Facebook Shops is free to use and is designed to make shopping easier and more seamless for both customers and the businesses selling on the platform.  

In other social media news… 

 

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

16 Strategies For Preparing Your Agency For A Cash-Flow Interruption – Forbes

This Video Chat Prediction From 1918 Was So Much Cooler Than Zoom – Gizmodo

Chrome to block resource-depleting ads – Marketing Dive

Reddit Announces New Leadership and Organizational Structure for Reddit Advertising Business – Reddit’s Upvote Blog

How Facebook’s past acquisitions could haunt its purchase of Giphy – The Verge

The Relationship Between User Experience and Branding – UX Matters

Moat Introduces New Reach Metric For Cross-Platform Digital Campaigns – AdExchanger