Good morning, welcome to Wednesday.

As civil unrest continues to seize the country following last week’s murder of George Floyd, it’s crucial to remember that we, as marketers, advertisers, and brand creators, have a platform.

Whether you’re a senior marketing executive, social media strategist, a paid search professional, or otherwise, we as an industry must continue challenging the racism, inequality, and injustice of a system that disproportionately targets and harms communities of color. And while a social media post with a brand message declaring solidarity might be a good first step, it doesn’t end there. Below are just a few ideas and stories to consider, share, and talk about. It’s time to keep the conversation going with your fellow marketers.

Begin at the team level. “If diversity is like growing a flower garden, you have to prepare the soil first, so the best way is to start with your team,” wrote CMO of Visiture Ronald Don in a column for Marketing Land. “Diversity-centered hiring practices are a subject unto themselves, and if you haven’t yet embraced them, that’s something to work on first. If you don’t have representation on your marketing staff, your representation in your campaigns will suffer.” READ MORE >

Minority employees are not client bait. “Businesses that already have a diverse team in play should remember that their minority team members aren’t there to rubber-stamp marketing materials as ‘certified unproblematic,’” Don wrote in the column linked above. For example, Digiday last year reported the story of Ollie Olanipekun, a black person working at a large ad agency, who said he was “sick of being that person because of the way I looked. It felt like a gimmick they rolled out. Every time we had a brief about youth culture, the creative director would ask, ‘Is Ollie free?’ as if I was the only person in an agency of 160 people who had a view.” READ MORE >

Agencies have a responsibility to act, too. “I feel like a lot of agencies give the excuse of, ‘We don’t know what to do, we don’t know how to fix this,” a source at an agency holding company told AdWeek this week. “And a lot of people let that pass and give the agencies the benefit of the doubt because they also feel like they don’t know what to do. To me, that feels incredibly lazy. But that’s the entire nature of the work we do: We get problems, don’t know what to do with them at first, and then solve them.” READ MORE > 

We want to hear and share your own experiences: the work you’re doing, the conversations you’re having, and suggestions for the community to continue addressing issues of diversity, racism, and inequality at work. Have something to share? Send me a note at tpeterson@thirddoormedia.com

Taylor Peterson,
Deputy Editor

 
 
 

How Digital Transformation Empowers Brands To Deliver To Consumers With Urgency

We’re living in a world disrupted by factors out of our control. But in the wake of a pandemic, companies still need to deliver – and with urgency. As shoppers navigate their interrupted world, they are changing the way they browse and shop for products. With delivery and curbside pickup turning into the preferred, and sometimes only, option for shopping, the integration of physical and digital channels in the supply chain is now more critical than ever. Join this webinar to discuss how disruptive changes to the CPG industry during the pandemic have accelerated the need to transform the way we do business.

RSVP here »

 
Social Shorts
 

Facebook isn’t budging

Amid employee protests and walkouts and calls from civil rights groups, Facebook CEO Mark Zuckerberg doubled-down on his decision to not take action against posts by President Trump that Twitter labeled as inaccurate and glorifying violence last week. 

“Employees have continued to revolt, making critical public statements on Twitter, LinkedIn and their personal Facebook pages. And politicians and civil rights organizations have also criticized Mr. Zuckerberg’s position,” the New York Times reported.

Why we care. Whether there will be a significant commercial impact remains to be seen. Talkspace CEO said Tuesday that he was pulling out of discussions over a six-figure deal with Facebook, saying he won’t support a platform that incites “racism, violence and lies,” CNBC reported.

More social news….

 

Traveling in Q4? [Survey]

For most marketers, attending in-person events is a key component to their professional development. But COVID-19 has significantly impacted the ability to travel, at least for now. How are you thinking about and planning your fourth quarter event schedule?

Take the survey »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Product ads are top performers among non-COVID-19 spots, study finds – Marketing Dive

Who are the first members of Facebook’s Oversight Board? – Reuters

Zynga acquires mobile gaming company Peak for $1.8 billion – VentureBeat

Data Management May Sound Boring But It’s Crucial for Marketing Success – CMS Wire

What Do Hacking And Malware Have To Do With Ad Fraud? – Forbes