Good morning, dominoes are falling

More companies joined the boycott of Facebook and Instagram advertising for the month of July as part of the “Stop Hate for Profit” campaign. Going even further Friday, Unilever said it will stop advertising on Facebook and Twitter through the end of the year, at least. Facebook CEO Mark Zuckerberg announced Friday that it will now start “prohibiting a wider category of hateful content in ads.” We’re likely to continue to see more brands join the protest this week, but whether it has a meaningful impact on Facebook’s ad business is hard to tell.

LinkedIn has so far stayed out of the fray, but advertising on the B2B network is anything but straightforward for businesses. Jacob Baadsgaard, founder & CEO of Disruptive Advertising, has developed a set of questions companies considering LinkedIn Ads should ask before starting. For one, LinkedIn Ads are not cheap. Can your profit margin handle it?

Ginny Marvin,


Will we see a boycott effect?

“It will be difficult to parse out the effects of the boycott from the ongoing (and ever-changing) effects of the COVID-19 pandemic on Facebook’s bottom line (and one the bottom lines of the advertisers participating in the boycott, as well). Earlier in the pandemic, brand advertisers paused spending, but many other types of advertisers stepped in to fill the void and conduct acquisition marketing at attractive prices.” — Nicole Perrin, principal analyst, eMarketer


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What we're reading

We've curated our picks from across the web so you can retire your feed reader

Microsoft Store Closures Are A Signal About The Future Of Retail – Forbes

TikTok launches LIVES, hashtag challenges and an LGBTQ+ takeover to celebrate Pride – Mobile Marketing 

Shopify’s App Store Is Good and Bad, Says ‘Unofficial’ Expert – Practical Ecommerce

Google’s Phone app could soon tell you why a business is calling you -The Verge

Incremental update to Display & Video 360 API v1 – Google Ads Developer Blog