Good morning, ready for a new martech infographic? 

Scott Brinker’s marketing technology landscape has become somewhat of a staple for the marktech community, with this year’s graphic representing more marketing tools and solutions than ever before. If you thought Brinker’s landscape was packed, wait until you catch a glimpse of the latest interactive martech supergraphic entering the conversation – this time created by MarTechTribe. 

“The sheer volume of solutions available creates immense complexity in the relationships between them. Marketers and marketing ops specialists should welcome any attempt to visualize this extraordinary ecosystem,” writes editor Kim Davis. Take a look at MarTech Tribe’s interactive graphic here

In other news, Salesforce last week announced it’s focusing on three new areas of innovation aimed at responding to the current business environment. To support customers through these social and economic challenges, Salesforce said it’s committed to humanizing digital interactions, engaging B2B customers with empathy, and optimizing budgets and impact. 

Adam Blitzer, GM and EVP for the Marketing, Commerce, and Community Clouds, framed the present moment as a triple crisis, encompassing public health, the economy, and racial injustice. Salesforce has moved to address the latter by creating a Racial Equality and Justice task force led by its Equality, Recruiting, Philanthropy, Procurement and Government Affairs teams. 

Keep scrolling for more news, including a new mobile e-commerce experiment from Google. 

Taylor Peterson,
Deputy Editor

 
 
 

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Social Shorts
 

Google’s mobile commerce experiment

Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant product page on a retail site. Users can like, save and share posts and follow creators. The current product categories are makeup, skincare, hair and nail.

Why we care. Social commerce is gaining traction, led by Facebook’s Instagram shops, and Shoploop is Google’s effort to tap into it beyond YouTube. Who knows where this experiment will go, but it’s clearly aimed at the TikTok-loving, Instagram-shopping crowd. The mobile web approach is interesting, but without an app, discovery and repeat engagement could be a challenge. But it’s certainly more engaging than Amazon’s failed social commerce experiment Spark.

 

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Hulu launches self-serve ad platform for small businesses – CNBC

130 high-profile Twitter accounts targeted in hacking attack – The Guardian 

US beat China on App Store downloads for first time since 2014, due to coronavirus impact – TechCrunch

Netflix (NFLX) Q2 2020 earnings – CNBC

Apple banishes ‘blacklist’ and ‘master branch’ in push for inclusive language – CNET

NBCUniversal Adds 11 New Advertising Formats For Marketers – MediaPost