Good morning, Marketers, ready for a martech update? 

Marketo Engage – the Marketo engagement platform owned by Adobe Experience Cloud – has announced a new release with updated features rolling out in the coming weeks. Here’s a quick rundown of what to expect: 

  • ABM. An updated UI for account profiling, allowing simplified creation and editing of profiles within one screen;
  • Forms service. Improved capabilities for blocking bot patterns, reducing number of spam form submissions;
  • Sales Insight. This will now be enabled for customers with non-native Salesforce CRM integrations to enable sales teams to operate more efficiently;
  • Sales Connect. Greater control over compliance with two-party consent for call recordings, with automated notification of intent to record.

Speaking of platforms, there’s no time like the present to brush up on your martech skills – and there are plenty of opportunities to do so. For example, Salesforce’s Trailhead training platform provides learning content broken up into ‘trails’ or guided learning paths. And recently, Microsoft unveiled Microsoft Learn, a new learning platform with training courses benefitting marketers and other technology-driven roles. Microsoft Learn allows employers to integrate content from LinkedIn Learning and Microsoft Learn while allowing managers to assign and track the learning process for employees. 

Happy training! 

Taylor Peterson,
Deputy Editor

 
 
 

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Social Shorts
 

Facebook Ads boycott: More brands quietly sit out

Several large brands have quietly paused ads on Facebook. Disney pulled ads for Disney+, according to the Wall Street Journal, and Walmart, Geico, Allstate, Kellogg’s, Kohl’s, Dell, McDonald’s, Peloton and Ikea stopped advertising early in the month, per a new report from watchdog group Media Matters. Walmart was Facebook’s second-biggest spender in 2019 at more than $145 million, Media Matters estimates. 

More than 1,000 advertisers such as Unilever, Starbucks, Adidas and Verizon signed onto the #StopHateForProfit campaign and agreed to stop advertising via Facebook Ads for the month of July over concerns about content moderation and policy enforcement around objectionable content. 

Why we care. The financial dent of these big advertisers alone won’t cripple Facebook, which has millions of SMB advertisers facing their own challenges due to COVID-19. Nor is that the point. “It’s more for us to assess, as marketers and arbiters of our brands’ equity, whether we should continue defaulting to a platform that stands in opposition to consumer sentiment today,” Elijah Harris, senior vice president of paid social at IPG Mediabrands told Business Insider last month. On Friday, Facebook published an update on its brand safety efforts. One step involves enlisting the Media Rating Council (MRC) to conduct an evaluation of its partner and content monetization policies and brand safety controls as well as the accuracy of Facebook’s related reporting. 

More in social news…

How Spotify and TikTok Beat Their Copycats – Harvard Business Review

TikTok: We are not ‘under the thumb’ of China – BBC

Walmart, McDonalds, Geico pull Facebook ads amid boycott – Business Insider

 

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Spotify launches video podcasts worldwide, starting with select creators – TechCrunch

Under fire from Washington, TikTok touts U.S. job growth – Axios

Post-Covid, brands must reassess the power of programmatic advertising – Marketing Week

U.S. charges two Chinese nationals in coronavirus vaccine hacking scheme, other crimes – CNBC

Facebook adds label to Trump post about voting by mail – Business Insider

Microsoft Teams opens its doors to third-party apps during meetings – The Verge