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Like many of the industries catapulted by COVID-19 into making a rapid pivot to digital-first, the automotive market had to move quickly to take the car-buying experience virtual.

“We have had a lot of technology available to dealerships but most preferred offering the traditional buying experience,” said Joe Chura, co-founder and Chief Executive Officer of Dealer Inspire, the digital marketing and consumer experience platform of The marketing and sales technology that were once nice to have on the sidelines are now vital tools. And this moment “is bringing them off the shelf,” he said.

From dusting off rarely-used technology to fulfilling the demand for video sales content, Deal Inspire was able to leverage its digital-first experience technology to help dealers enhance the digital customer experience with things like site experience enhancements, improvements in digital retailing and product messaging, and the use of interactive consumer experiences.

Keep scrolling for more news, including an update on email notifications for YouTube subscribers.

Taylor Peterson,
Deputy Editor


YouTube quits subscriber email

As of August 13, YouTube is going to stop sending email notifications about your new Channel content to subscribers. Turns out email hasn’t been a great awareness mechanism — YouTube says just 0.1% of those emails are ever opened.

What does work? Mobile app notifications and Chrome browser notifications on desktop will still be in service for users that have opted in to know about new videos, live streams and premieres on your Channel. YouTube says a test showed that turning off email notifications did not impact watch time and actually increased engagement with mobile push notifications and Subscription feeds. Though it didn’t provide any stats on what those increases looked like.

Why we care. Based on the initial tests, YouTube indicates you shouldn’t see any negative impact from the new reliance on in-app and desktop notifications. That said, make a note of the August13 switch date and monitor your analytics for any fluctuations, including the percentage of subscribers receiving notifications.


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