Good morning, ready to try out Facebook’s new video creation features?
Yesterday, Facebook announced new features available in the Video Creation Kit, including one that automatically turns a single video into multiple videos with different aspect ratios. It’s an attractive tool designed to save time and promote efficiency for marketers who deliver video ads in multiple placements across Facebook’s properties. Other new features include a single-image template that adds motion effects to a still image, and 20 additional fonts for text overlays. And for those who stress over saved progress, a new “save” feature will enable advertisers to save drafts of unfinished videos to work on later.
Over on Instagram, brands will soon have the ability to create ads using organic posts from their partnered influencers. Instagram introduced the new capability on Tuesday, stating that the ability to turn organic content posts into ads has been “one of the biggest requests from brands to date.” Once the feature rolls out in the coming weeks, influencers will be able to grant permissions to their brand partners directly through Instagram. It’s good news for advertisers with tight timelines and resources, since it means reduced creative output and more efficient workflows in promoting branded influencer content.
Keep reading for more news on how “mansplaining” can exist even in the marketing world, and Facebook’s new Avatar feature that bears a striking resemblance to Bitmoji.
Taylor Peterson,
Deputy Editor