“I was mansplained and I suddenly understood how insulting and crass that can be, how frustrating for anyone, especially women who get this all the time,” explains Ryan Phelan of Origin Email. “We need to think seriously about imagery, messaging and team roles and responsibilities to change the conversation and not inadvertently offend or belittle the customers, coworkers, peers, vendors, clients and prospects we work with. Here are three ways to start that process. 1) Review the images you use in your marketing collateral and other materials. 2) Audit the language and content your salespeople use with prospective customers for potentially offensive language and concepts. 3) Examine the roles and responsibilities of your marketing team.”

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Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s biggest challenges. Modern marketing work requires modern workflows, and operationalizing those workflows is critical to be effective and scale your resources with the amount of work you’re expected to do. Join our experts as they discuss proven methods and strategies to help your team manage digital work processes with greater speed and efficiency.

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Facebook launches lookalike Avatars. Facebook has rolled out a new “Avatars” feature that lets users create a virtual lookalike of themselves that can be used as stickers in chats and comments. Like Bitmojis, users can customize their Facebook Avatar’s face, hair and clothes. Facebook Avatars communication manager Jimmy Raimo told TechCrunch, “There’s been a ton of work put in to this from the product and design perspective to find out, with how many people on Facebook, how to make this as representative as possible.”

YouTube partners with AXS. Starting today, music fans will be able to quickly purchase concert tickets on YouTube as part of the platform’s new partnership with ticketing provider AXS. “Fans watching videos from YouTube Official Artist Channels will now see listings from AXS events included on the video page,” writes YouTube on its Artists Blog, “Taking the jump to the live experience is easier than ever, allowing viewers to simply click on the ‘tickets’ button on YouTube and purchase tickets…directly from AXS.” According to YouTube, the platform now covers more than 90% of the U.S. ticketing market as a result of its partnerships with Eventbrite, Ticketmaster and now AXS.

TikTok trying new ad targeting options. Multiple ad executives have confirmed to Digiday that TikTok is running a beta program, offering interest-based ad targeting, custom audience and pixel tracking to a limited number of agencies. According to the report, TikTok has told agencies it is planning to make the ad targeting options available on it self-serve platform in July.

What You Should Know About the EU’s User-Generated Content Directive – CMS Wire

The Taming Of The Stew: Is Slack’s CEO Ready To IPO Up? – Forbes

‘Social platforms want to act like broadcasters’: Candid thoughts of European video creators – Digiday

How TV Video Service Providers Can Overcome the Content Discovery Conundrum – AdExchanger

Amazon continues to shrink retail operations – Retail Dive

Study: Gen Z opts for personalized, interactive content over privacy – Mobile Marketer

3 P’s of video viewability for publishers: premium experiences, placement, and player – Think with Google

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