Good morning, are you still subscribed to traditional TV?
In the age of cord-cutting, millennials are still getting their fix of linear TV – but they’re doing it outside the home. A recent study from Nielsen revealed that younger generations are catching the latest entertainment programming in bars, gyms, airports and even their friends’ homes.
Those aged 24 to 34 are reportedly taking action when it comes to brands and advertisements viewed outside the home. Around 60% of respondents either researched a brand they saw an ad for or talked about it with family or friends – and 44% went so far as to purchase the product in-store or online. Advertisers: take heed. Streaming services are still winning out as the platform of choice, but millennials viewing OOH TV represent a unique segment with high potential for conversion.
Twitter’s mobile ad exchange, MoPub, is giving publishers the ability to better optimize paid acquisition with impression-level revenue data. The update, which is now available in SDK 5.7, is designed to provide publishers with the flexibility to process the data directly, or send it through one of the seven third-party platforms integrated with MoPub. For app developers looking to monetize their apps with ad content and in-app purchases, MoPub’s impression-level revenue data makes the process easier with more granular insights that shed light on the highest revenue-generating campaigns.
The search landscape for brick and mortar businesses is undergoing rapid change. “The biggest challenge facing Local SEOs these days is the changing Local SERPs,” said Andrew Shotland, president of Local SEO Guide, Inc., who will be among the speakers discussing the Evolving Landscape of Local Search at SMX Advanced, June 3-5 in Seattle.
There’s much more to read below, including a Pro Tip on which key segments you should be looking at for opportunities, and which executives are making waves at new companies.
Taylor Peterson,
Deputy Editor