Mobile Close To 20 Percent Of Internet Traffic Globally

According to data from StatCounter, mobile devices now drive almost 20 percent of all global Internet traffic. In Africa, it’s 25 percent, while in Asia it’s nearly 30 percent.

India is the most mobile-centric country in the world, with 61 percent of its Internet traffic coming via mobile devices.

A range of these kinds of data are compiled in a new global report on mobile penetration and usage from the Webcertain Group.

The report offers an array mobile metrics, at both the global and country level, for 28 markets. Most of the data are compiled from third-party sources. It’s an extensive (and free) compendium of information for the markets it addresses.

The report’s primary data sources are StatCounter, Kleiner Perkins Caufield & Byers and Global Webindex. If you would like a copy of the full report you can download it here.

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.