• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Mobile Marketing

Mobile Drives Nearly Half Of E-Commerce Traffic, But PC Still Rules Sales — Report

Traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from IBM Digital Analytics Benchmark. IBM reported on Valentine’s Day shopping and e-commerce trends compared to a year ago. Perhaps given the freezing temperatures and snow in parts of the East and South, online shopping rose just over […]

Greg Sterling on February 17, 2015 at 12:18 pm
  • More
valentines-day-hugging-heart

Traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from IBM Digital Analytics Benchmark. IBM reported on Valentine’s Day shopping and e-commerce trends compared to a year ago.

Perhaps given the freezing temperatures and snow in parts of the East and South, online shopping rose just over 10 percent vs. last year in the run up to Valentine’s Day.

The company said that “mobile traffic accounted for 46.5 percent of all online traffic, up 26.5 percent compared to the same period last year.” Mobile commerce was 23 percent of all online sales, which was up 35 percent over last year. StatCounter shows overall mobile traffic in the US at roughly 37 percent.

According to IBM tablets delivered a larger percentage of online sales vs. smartphones, which saw considerably more traffic:

Smartphones drove 33.7 percent of all online traffic compared to tablets at 12.4 percent, making it the browsing device of choice. When it comes to making the sale, tablets drove 12.4 percent of all online sales while smartphones accounted for 10.7 percent. Tablet users also averaged $98.56 per order, versus smartphone users, who averaged $92.37 per order.

As with holiday 2014 the larger share of mobile traffic and commerce came from iOS devices. IBM said that iOS devices drove 3X the e-commerce sales of Android. Apple users spent just under $100 per order vs. $79 for Android users.

IBM valentines day traffic, sales

Source: IBM Digital Analytics Benchmark


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Apple: iOSApple: iPadApple: iPhoneChannel: Mobile MarketingMobile MarketingStatistics: Market ShareStatistics: Mobile MarketingStatistics: Online ShoppingStatistics: Popularity & Usage

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

Available On-Demand: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • Gartner Magic Quadrant for Digital Experience Platforms
  • Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
  • The Complete Guide to Web Core Vitals
  • The New Era of Automation in SEO
  • Nielsen Annual Marketing Report: Era of Adaptation
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $199

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.