Mobiquity launches a blockchain layer for maintaining a data trail
The location data provider is one of the first to actually use blockchain technology for enhancing its platform.
Many blockchain projects in marketing or advertising are still in the stage of raising money, writing white papers or lining up partners.
But mobile location data intelligence service Mobiquity Networks has launched a blockchain layer for its platform — and it has announced its first data customer for this new enhancement, attribution provider and current customer Barometric.
The blockchain layer assists the Mongo database in Mobiquity’s Passage Platform, CTO Paul Bauersfeld told me.