More companies announce GDPR compliance efforts as the deadline for enforcement looms
Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and tools.
With a little less than two months until the General Data Protection Regulation (GDPR) — a sweeping set of European Union (EU) rules that govern the handling of EU citizens’ data — goes into effect, we’re seeing a steady stream of larger companies announcing compliance initiatives and tools. The law will be enforceable starting May 25, 2018.
New tools for Google Analytics users
In a letter sent to administrators last week, Google Analytics announced it was adding two new GDPR-compliance tools to its current data privacy and security features and policies.
- Granular data retention controls that allow users to set specific deletion dates for user and event data.
- User deletion tool for site owners to permanently delete data associated with a specific site visitor.