Neura and In Loco are launching new efforts to tap the real world for targeting

From Neura

Two companies are expanding ad and content targeting techniques that employ new ways of tapping the real world.

Sunnyvale, California-based Neura and Brazil-based In Loco use different techniques, but both are pointing to how non-web tracking could evolve.

After three years of development and two years of availability only to a selected group of client companies, Neura has launched its Moments to the public.

The idea of “moments” is not uncommon among mobile ad tech companies, such as FollowAnalytics, MediaBrix or MobileFuse, where the emphasis is on positioning “the right message at the right time” within actual real-world activities. An ad for a nearby bar, for instance, might be delivered to a smartphone when location data indicates the user is at a nighttime ballgame in the last inning.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.