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New Adform study: Ads.txt is reaching ‘universal pickup’

In the US, 82 percent of top US publishers on the Adform ad tech platform employ ads.txt. Globally, it’s 70 percent.

Barry Levine on January 29, 2018 at 12:48 pm

It appears that ads.txt is reaching a critical mass among major publishers.

A new analysis released by Adform of the top 1,000 global sites on its ad tech platform finds that average adoption has now reached over 70 percent. In the US, it’s now 82 percent.

In a blog post, Adform wrote:

… it is clear that not only has adoption hit its stride but that we are seeing universal pickup which is rapidly accelerating. More than that, three out of every four of the top 1,000 publishers are now ads.txt enabled meaning we have crossed an important threshold in adoption and reached critical mass.

Released last June by the Interactive Advertising Bureau’s Tech Lab, ads.txt is a text document that publishers post on the root domain of their websites. In addition to its obvious reference to advertising, “ads” in ads.txt stands for “Authorized Digital Sellers.”

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.