Get the most important digital marketing news each day.
New Adform study: Ads.txt is reaching ‘universal pickup’
In the US, 82 percent of top US publishers on the Adform ad tech platform employ ads.txt. Globally, it’s 70 percent.
It appears that ads.txt is reaching a critical mass among major publishers.
A new analysis released by Adform of the top 1,000 global sites on its ad tech platform finds that average adoption has now reached over 70 percent. In the US, it’s now 82 percent.
In a blog post, Adform wrote:
… it is clear that not only has adoption hit its stride but that we are seeing universal pickup which is rapidly accelerating. More than that, three out of every four of the top 1,000 publishers are now ads.txt enabled meaning we have crossed an important threshold in adoption and reached critical mass.
Released last June by the Interactive Advertising Bureau’s Tech Lab, ads.txt is a text document that publishers post on the root domain of their websites. In addition to its obvious reference to advertising, “ads” in ads.txt stands for “Authorized Digital Sellers.”