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A New Click Through Rate Study For Google Organic Results

Barry Schwartz on October 1, 2014 at 3:09 pm

Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014.

On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first 5 results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.

Here is a chart showing the click through rate by exact position:

The study was first presented at SMX East yesterday by Philip Petrescu of Caphyon, who has written a more detailed write-up on our Search Engine Land sister site:

How Ads Influence Organic Click-Through Rate On Google

The full details of the study break down desktop versus mobile click-through rates, branded versus non branded search queries, and more. You can download the full study as a PDF over here.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.