New Gmail features are on the way, including a confidential mode that lets users expire messages

Google announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app integration it already said was coming, the new Gmail will involve a number of new enhancements.

The latest updates include a “nudging” feature that will remind users to respond to messages, high-priority notification options, unsubscribe suggestions for newsletters that users aren’t reading, and “smart replies” (previously only available on mobile) on desktop, a feature designed to help users respond to messages more quickly.

There is also a snooze feature that lets users put off emails until they have time to respond, and it includes small navigational tweaks like the ability to open an attachment without opening the email or to send an RSVP to a meeting invite while hovering over a message.

Snooze emails and open attachments without opening an email

Among Gmail’s latest updates, the most interesting feature may be the new confidential mode that lets users put an expiration date on messages or revoke previously-sent messages.

The confidential mode also comes with built-in controls that let users restrict emails from being forwarded, copied, downloaded or printed.

Gmail’s new confidential mode

Google says the Confidential mode will be available to consumer Gmail users and a limited number of G Suite customers in the coming weeks. As far as the other features, some are already live with others rolling out soon. To turn on the features that are already available, users can select “Try the new Gmail” from their Gmail settings menu.

According to an announcement from David Thacker, Google’s VP of product management for G Suite, the new Gmail is available for businesses via the G Suite Early Adopter Program, and can be turned on in the admin console.

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Popular Stories

Facebook will show users the agencies, partners involved in Custom Audience targeting

Are brands behind the times when it comes to gender stereotypes in ads?

Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1

Email marketing turned 40 this year. Now what?

Related Topics

Channel: Email MarketingEmail MarketingGoogle: Gmail