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New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)
It’s a long name for tools that act as data switchboards, with different added features.
If you’re a typical marketer, you have quite a few tools and platforms that need to transfer data between themselves.
You could use a major marketing platform and integrate the others, but the major platform may not have out-of-the-box integrations with everything you want. You could then ask your IT department to set up the point-to-point integrations you need.
Or you could use an Integration Platform as a Service (iPaaS) tool, which acts as a kind of data switchboard that talks to many tools for you.
To help you sort out the world of iPaaS, MarTech Today has now released an intelligence report, “Integration Platform as a Service (iPaaS): A Marketer’s Guide” [free, registration required]. The comprehensive guide includes a market overview, common features, how to choose an iPaaS solution and detailed vendor profiles.