New YouTube “Cards” Will Display On Mobile – Taking Annotations To The Next Level
Available in six different categories, the cards include customized images, titles and call-to-actions.
YouTube rolled out new “cards” today, offering what it calls the “evolution” of its annotations.
Now capable of displaying on mobile devices, the cards include customized images, titles and call-to-action text, and are available in six different categories, including: merchandise, fundraising, video, playlist, associated website and fan funding.
According to the announcement, the new “Cards” can be created and edited from the “Cards” tab in the video editor. Youtube said the cards have not replaced annotations completely, but that’s the intent.
“Our goal is to have these eventually replace annotations,” writes YouTube product manager Muli Salem on the Creator blog, “But this will happen only once they can do everything annotations can do today, and more.”